Team Beachbody
March 9, 2023
The Beachbody Company announced a rebrand of its consumer platform from Beachbody to BODi and the launch of an updated premium digital platform under the BODi name. The company said the change supports a broader Health Esteem positioning and adds monthly Mindset content aimed at positive psychology and self-motivation for subscribers.
The parent company remains The Beachbody Company, Inc., publicly traded under the BODY ticker at the time of the announcement, with BODi as the consumer-facing fitness, nutrition and mindset brand. Co-founder, chairman and chief executive Carl Daikeler framed the move as expanding the total addressable market while simplifying the offering for partners.
The March 14, 2023 earnings release listed the March 9 rebrand among recent strategic events alongside January cost-reduction initiatives.