Genesis One Names Pamela Mercado-Creek President and Christopher Stuchlak Vice President of Sales Ahead of 2027 Launch

BRADENTON, Florida - November 12, 2026

Genesis One, a new affiliate-powered wellness membership platform, has named Pamela Mercado-Creek as president and Christopher Stuchlak as vice president of sales, adding two direct selling veterans to its leadership team ahead of a planned January 2027 launch.

The company, also known as G1, said the appointments deepen its executive bench as it prepares to offer personalized telehealth care and member-only pricing through an independent affiliate network. Genesis One was founded by Brent Messer and Dr. Alex Spinoso, MD, who serve as co-chief executive officers. The company said the founders bring more than 16 years of health and wellness experience, and that the membership will include access to provider-guided telehealth programs, personalized care and education, and exclusive pricing for members.

Mercado-Creek has more than 20 years of leadership experience in global health, wellness, beauty and direct selling. Her career includes senior executive roles at It Works! Global, Origami Owl, TriVita and BeautiControl. She also founded Mercado Marketing Group, a consulting firm that advises direct selling companies on startups, growth strategies and turnarounds through strategic planning, field development and marketing. As president, she will lead Genesis One's strategic direction, daily operations and long-term growth, and will build the team and infrastructure to support members and the affiliate network.

"I've seen firsthand how direct selling can change someone's life and create an impact that reaches their entire family," Mercado-Creek said. "That's why I'm so excited about what we're building at Genesis One. Our co-founders and co-CEOs, Alex and Brent, bring years of healthcare experience, founder-owned pharmacies, and a commitment to quality and transparency that sets us apart. Paired with a wellness membership like no other in the industry, it creates an opportunity that I am proud to help bring to life."

Stuchlak has more than three decades of direct sales experience, including 10 years in the field before moving into corporate leadership roles with companies in the United States, Canada and Australia. He most recently served as senior vice president of sales at Scout & Cellar and previously held vice president roles at Tupperware Brands, Celesty and BeautiControl. As vice president of sales, he will lead sales strategy, onboarding and training, and will work to build the affiliate network.

"What excites me the most is partnering with the founding leaders and founding affiliates as we build our business together, creating a community and experiencing all the first milestones of success as a team," Stuchlak said. "I recall watching my mother build a successful direct sales business as a child, and I saw how much it benefited our family. That experience fuels my passion for helping others do the same for theirs."

Messer said the company knows how to build a wellness business but needed specialized direct selling expertise to take Genesis One to a wider audience. "When we met Pam, her proven track record made it clear she was the right person to lead that effort," he said. "We've relied on her leadership from the start, and she's brought in proven leaders like Chris, who understand what it takes to support a field-driven business."

Prospective affiliates can join a prelaunch list for launch updates, training, priority enrollment and a preview of the compensation plan, the company said. Genesis One is scheduled to open in January 2027.