Herbalife International
March 18, 2021

Herbalife Nutrition named Joe Miranda its first chief digital officer, effective March 22, 2021. He will build and carry out digital strategy across 95 markets.

Frank Lamberti, executive vice president for distributor and customer experience, said the new role is meant to improve digital experiences for distributors, customers, and employees. He cited Miranda experience with enterprise digital change.

Miranda has more than 20 years in media, financial services, and data analytics. He was most recently chief digital officer at Thomson Reuters, where he set a digital roadmap and technology architecture. Before that he was the first chief digital officer at Voya Financial, and he earlier held digital leadership roles at GE Capital and Nielsen. He has a bachelor degree in mass communications from Towson University.

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