Mannatech Expands to Thailand, Its First New Market in Years
Mannatech has begun a soft opening in Thailand, with an official launch planned for mid-June.
It is the company's first new market in several years. The opening team is led by Roh Jae-hong, general manager of Mannatech Korea. Mannatech cited a 3.1 billion dollar direct selling market and a 3.9 billion dollar supplement market in the region.
The soft opening allows registration of new associates and the launch of the company's K-Beauty line, and Mannatech expects Thailand to serve as a bridgehead into Southeast Asia. "We are confident that our products and business model are well suited for the Thailand market," said President and Chief Executive Landen Fredrick.
Mannatech, based in Flower Mound, Texas, sells nutritional supplements and skin care products through independent associates.
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