Natural Health Trends Posts Fourth-Quarter Loss, Halves Quarterly Dividend

LOS ANGELES, Calif. -- February 4, 2026

Natural Health Trends reported fourth-quarter 2025 revenue of 9.7 million dollars, up 3 percent from the third quarter but down 10 percent from a year earlier. The company posted an operating loss of 635,000 dollars, or 352,000 dollars excluding 283,000 dollars of restructuring costs, and a net loss of 588,000 dollars, or 0.05 dollars per share. Active members fell to 26,650 from 30,870 a year earlier.

For the full year, revenue declined 7 percent to 39.8 million dollars and the company reported a net loss of 882,000 dollars. Cash, cash equivalents and marketable securities totaled 28.9 million dollars at year end. The board declared a quarterly cash dividend of 0.10 dollars per share, down from the 0.20 dollars per share it paid in prior quarters, a reduction the company had signaled with its third-quarter results.

"We have substantially completed the major restructuring initiatives announced last quarter," said President Chris Sharng, who said the company expects to realize most of the associated 1.5 million dollars in annualized cost savings in the coming year. He added that the company relocated about 40 percent of its product sourcing from America to East Asia to reduce tariff uncertainty. He said 2026 marks the company's 25th anniversary, with a celebration planned in Hong Kong that is expected to draw 1,500 attendees.