Tupperware
October 22, 2026
GUADALAJARA, Mexico - October 22, 2026
Tupperware's Latin American direct-selling business delivered its first full quarter under new ownership with double-digit growth in its core channel, according to third-quarter results released Thursday by BeFra, the Mexican group whose legal name is Betterware de México, which bought Tupperware's Mexico and Brazil operations earlier this year. The same report showed sister company Jafra slipping, and BeFra said it has installed its own chief executive as interim head of Jafra Mexico.
BeFra closed the Tupperware Latin America acquisition in June 2026, following Tupperware Brands' 2024 bankruptcy in the United States. In the quarter ended September 30, 2026, the Tupperware brand generated net revenue of 1.376 billion Mexican pesos, or 28.5 percent of BeFra's consolidated revenue. Stripping out business-to-business sales and sales in Argentina and the United States, which BeFra does not count as part of the core direct-selling channel, Tupperware's direct-selling revenue rose 14.0 percent from the same period a year earlier on a combined basis, to 1.352 billion pesos.
Mexico led the gain. BeFra said Tupperware Mexico's direct-selling business grew 23.0 percent year over year, while the decline at Tupperware Brazil narrowed to 3.3 percent, compared with drops of 10 to 15 percent before the acquisition. Total brand revenue still fell 6.8 percent on a combined basis because the prior-year quarter included large one-time sales through channels outside direct selling that BeFra discontinued after the deal. Tupperware ended the quarter with 252,704 associates, a figure that counts sellers, distributors, unit managers and leaders, and averaged 278,778 over the period.
Profitability at Tupperware was lower than a year ago. The brand produced EBITDA of 359 million pesos, a 26.1 percent margin, against 31.1 percent in the third quarter of 2025 on a combined basis. BeFra attributed the decline to spending on revitalizing the brand and to weaker fixed-cost absorption after the non-direct sales went away, and said a margin in the mid-20s is the level it expects going forward. Tupperware accounted for 35.6 percent of group EBITDA in the quarter.
Jafra moved the other way. The beauty and personal care company, which BeFra acquired in 2022, posted third-quarter revenue of 1.934 billion pesos, down 2.8 percent, and EBITDA fell 20.1 percent to 327 million pesos. BeFra blamed a difficult summer holiday period in Mexico and shifts in consumer attention during the World Cup, and said Jafra, unlike Betterware, could not make up the difference through higher seller productivity. After what it described as several quarters of inconsistent growth and a slower-than-planned rollout of changes to align Jafra with the group's commercial model, BeFra appointed President and CEO Andrés Campos Chevallier as interim managing director of Jafra Mexico. The company said the interim period is expected to last six to twelve months while Campos helps identify a permanent successor. BeFra also said Jafra's U.S. business posted another quarter of positive EBITDA under a leaner expense structure.
The Betterware home-goods brand grew revenue 9.7 percent to 1.523 billion pesos, its third straight quarter of year-over-year growth, although freight costs tied to supply-chain disruptions in the Middle East trimmed its margin.
For the group as a whole, net revenue rose 43.1 percent to a record 4.832 billion pesos, EBITDA increased 39.6 percent to 1.008 billion pesos and net income rose 24.2 percent to 390 million pesos. Organic revenue, which excludes Tupperware, grew 2.3 percent. BeFra's average associate base across all three brands climbed 23.7 percent to about 1.46 million, reflecting the addition of Tupperware's independent sellers. The company generated 1.059 billion pesos in free cash flow, paid down 431 million pesos of debt and lowered its net debt to 1.65 times EBITDA.
BeFra raised its full-year 2026 revenue growth guidance, including Tupperware, to 24 to 26 percent from 18 to 22 percent, while narrowing its organic growth outlook to 4 to 5 percent from 4 to 8 percent. It expects a full-year EBITDA margin of 19 percent. Shareholders approved a quarterly dividend of 250 million pesos, payable in the fourth quarter.
Tupperware was founded in 1946 and built its business on home parties run by independent consultants. BeFra, which trades on the New York Stock Exchange, is based in Guadalajara and now operates Betterware, Jafra and Tupperware across Mexico, Brazil, the United States and other Latin American markets.