Vorwerk 2023 Revenue Rises to 3.2 Billion Euros as Advisor Count Tops 100,000

WUPPERTAL, Germany -- May 7, 2024

The Vorwerk Group said total revenue for 2023 rose to 3.2 billion euros. Adjusted revenue from continuing operations increased by 135 million euros, or 4.4 percent, from the prior year.

The Culinary division, which includes Thermomix, Bimby and the Cookidoo recipe platform, posted record sales for the fourth year in a row at 1.7 billion euros. The Kobold and Folletto cleaning division achieved revenue of 860 million euros, up 7.1 percent, and the group's akf bank set a record with revenue of 570 million euros, up 14.8 percent. The operating result grew 50.1 percent to 291.9 million euros.

The company said its commitment to direct sales was a key driver, with core business sales growing for the fourth straight year as the number of advisors rose to more than 100,000. Vorwerk invested 57 million euros in 2023 in a new Thermomix production building in France and about 47 million euros in a new office building in Wuppertal. It now sells directly in 61 countries.

"The consistent focus on our core business and on the Vorwerk direct sales model has once again proven to be a success factor," said Thomas Stoffmehl, speaker of the executive board.