Vorwerk Names Fredrik Lundqvist Chief Executive of US and Canada Unit

Vorwerk, LLC appointed Fredrik Lundqvist as chief executive officer to lead the Thermomix brand in the United States and Canada. Vorwerk, LLC is part of the Vorwerk Group.

Lundqvist has nearly two decades of international management experience with Vorwerk in Switzerland, China, Singapore, the Philippines, and Vietnam. He previously led Thermomix's market entry and startup in China and served as international business development manager for Vorwerk International in Switzerland.

The appointment places him in charge of presence and growth for Thermomix in the U.S. and Canadian markets.