Zinzino
April 11, 2025
GOTHENBURG, Sweden, April 11, 2025 --
Zinzino said it has signed an asset purchase agreement to acquire the distributor database, customer records, inventory and intellectual property rights of Valentus Global, a Delaware-based direct selling company. Valentus had sales of more than 50 million Swedish kronor last year, mainly in Europe and North America.
The purchase price is 20 million kronor payable at closing, of which about 10 million kronor relates to inventory. Zinzino said it will pay in cash from its own funds.
The deal adds to a string of acquisitions by the Swedish supplement and skincare seller, including VMA Life in 2020, Enhanzz in 2022, Xelliss and ACN in 2024 and the assets of Zurvita earlier in 2025. The company said the acquisition is intended to increase its distribution power in Europe.