Zinzino
January 26, 2026
GOTHENBURG, Sweden -- January 26, 2026
Zinzino said it has signed and simultaneously closed an agreement to combine with U.S.-based direct sales company It Works! in an all-share transaction. Zinzino acquired the operating assets of the It Works! U.S. business, including inventory, distributor and customer agreements and intellectual property, as well as all shares of It Works! Marketing International UC, an Irish company, and its subsidiaries.
The fixed purchase price of 30 million dollars was paid through a directed set-off issue of 1,843,840 new Zinzino B shares at 145.62 Swedish kronor per share, based on the volume-weighted average price over the two business days before the agreement. Additional consideration, estimated at 4 million dollars over five years, will also be paid in shares. Zinzino said the deal is expected to add more than 60 million dollars in revenue in 2026 and strengthen its distribution in North America and Europe.
It Works!, whose founder and president is Mark Pentecost, sells health and wellness products through independent distributors. "Individual advice and tailor-made solutions are the future, and not just in health and wellness," Zinzino Chief Executive Dag Bergheim Pettersen and Pentecost said in a joint statement.