Zinzino
September 9, 2021
Zinzino said it launched its business in Taiwan on September 9, 2021 as the next step in a global expansion. Chief executive Dag Bergheim Pettersen said Taiwan is a mature direct-selling market and that the launch followed years of preparation and local adaptation.
The company said Taiwan ranks tenth in the world by direct-selling sales, which made the opening a strategic one. With Taiwan, Zinzino said it would operate in close to 100 markets. It repeated a goal of 1 million customers by 2025 and 20 million by 2035. The release also noted 2020 sales of 1.139 billion Swedish kronor, up from 771 million kronor in 2019.
Zinzino is listed in Sweden and is based in Gothenburg, with additional offices that now include Taiwan. The launch adds a local market rather than only cross-border sales.