Class
Action Lawsuit filed against Consumer Buyline
August 21, 1992
United States District Court
For The District Of Massachusetts
Helen Rhodes, On
Behalf of Herself
Case No. 92-10877-K
And All Others Similarly Situated,
Plaintiff,
v.
Consumers' Buyline, Inc. and Keith Raniere,
Defendants.
First
Amended
Class
Action Complaint
Jury
Trial Demanded
Individual
and Representative Plaintiff Helen Rhodes, on behalf of herself
and all others similarly, alleges as follows:
I.
Jurisdiction And Venue
1.
Plaintiff brings this action pursuant to section 10(b) of
the Securities
Exchange
Act of 1934 (the "Exchange Act") [15 U.S.C. §
78j(b)], and Rule 10b-5 promulgated thereunder [17 C.F.R.
§ 240.10b-5]; Sections 12(1) and 12(2) of the Securities
Act of 1933 (the "Securities Act") [15 U.S.C. §
771(1) and (2)]; the Racketeer Influenced and Corrupt Organizations
("RICO") sections of Title IX of the Organized Crime
Control Act of 1970 [18 U.S.C. §§ 1961-1968], as
well as the statutory and common law of the State of New York.
2.
This Court has jurisdiction of this action pursuant to 28
U.S.C. § 1331 (federal
question),
28 U.S.C. § 1337 (regulation of commerce). 18 U.S.C.
§§ 1964(a) and (c) (RICO), Section 27 of the Exchange
Act [15 U.S.C. § 78aa], Section 22 of the Securities
Act [15 U.S.C. § 77v], the provisions of the federal
laws identified in the foregoing paragraph and the principles
of supplemental jurisdiction, 28 U.S.C. § 1367.
3.
Venue is proper in this District pursuant to Section 27 of
the Exchange Act
and
28 U.S.C. § 1391(b). Many of the acts charged herein
occurred in this District and the Plaintiff resides in this
District.
4.
In connection with the acts and conduct alleged in this First
Amended Class
Action
Complaint ("Compliant"), the Defendants, and each
of them, directly or indirectly, utilized the mail, the writes,
and the instrumentalities of interstate commerce in carrying
our the pyramid scheme and unlawful and fraudulent trade practices
which are the subject of this action.
II.
Parties
5.
Plaintiff Helen Rhodes ("Rhodes") is a resident
of Massachusetts and invested
and
lost approximately $500. In the Defendants' pyramid marketing
scheme. The Plaintiff Rhodes brings this action in her individual
and representative capacities on behalf of the Plaintiff Class
alleged herein.
6.
Consumers' Buyline, Inc. ("CBI") is a corporation
doing business in the
Commonwealth
of Massachusetts.
7.
At all times relevant hereto, Defendant Keith Raniere ("Raniere")
was actively
engaged
in business in this District on behalf of CBI and committed
the wrongs alleged in this Complaint in this District and
throughout the United States. Raniere also has the ability
to and does in fact, control the affairs of CBI and Raniere
has been at all times material hereto a "controlling
person" of CBI within the meaning of Section 20 of the
Exchange Act. Raniere authorized the use of the pyramid structures
and misrepresentations alleged herein.
8.
The Defendants CBI and Raniere, were, and are, the agent,
subsidiary, parent,
servant,
representative, co-conspirator or employee of, or a person
acting in concert with, each and every other defendant, and
were at all times acting within the scope of such agency,
servitude, representation, conspiracy or employment. Each
defendant is primarily liable on the claims asserted herein.
Each such defendant aided and abetted and rendered substantial
assistance in the wrongdoing complained of herein, except
where expressly alleged otherwise. Such aiding and abetting
was done with an awareness of the primary wrongdoing and each
defendant realized that their conduct would substantially
assist the accomplishment of that wrongdoing.
III.
FACTS COMMON TO ALL CAUSES OF ACTION
A.
Background of Consumers' Buyline, Inc.
9.
Consumers' Buyline, Inc. was founded in 1990 by defendant
Raniere. Raniere
supposedly
has one of the highest I.Q.'s in the world, and through CBI
has supposedly developed a totally new system for the "average
person" to succeed at "network marketing."
Participants in the CBI network marketing system sell "memberships"
in CBI's "consumerist buying system." Members of
CBI supposedly can save money through discounts on specified
consumer services, products and rebates on purchases made
from certain consumer oriented services operated by other
companies ("third party services"). "Affiliates"
of CBI, that is, persons who sell memberships and sponsor
new affilitates, can earn commissions on the sale of memberships.
10.
The primary third party services available through CBI are
offered by
Purchase
Power, Inc. (PPI), a New York corporation founded by Noah
Fuhrman. On information and belief, one of the primary purposes
of the formation of CBI was as a recruiting device for PPI,
and Fuhrman acts as a "guru" to CBI.
11.
CBI claims that it has over 65,000 members now, that it will
have over
600,000
members in the United States by the end of 1992, and that
its objective is to recruit 40 million members.
B.
Pyramid Marketing Schemes
12.
"Pyramid" distribution schemes have existed for
decades. They can be
generally
described as marketing schemes employing the use of a sales
plan or operation whereby a person gives consideration for
the opportunity to receive consideration to be derived primarily
from any person's introduction of other persons into participation
in the plan or operation rather than form the sale of goods
or services by the person or other persons introduced into
the plan or operation. The right to receive something of value,
such as goods or services, does not, in and of itself, change
the character of a pyramid distribution scheme. While there
are variations from scheme to scheme, the emphasis of these
schemes is to induce the "distributors" or "sales
executives" to recruit additional distributors or executives
to add to their "downline". Participants earn commissions
or bonuses or other consideration based on their recruiting
of more and more levels of participants, each of whom must
purchase a minimum amount of product every month, creating
a "pyramid" structure beneath them. They are, in
turn, part of a larger pyramid structure above them, in their
"upline." The exponential effect of the pyramid
bonus structure is touted as the way to "quick riches"
and "financial independence". Participants at the
top of the pyramid may actually achieve extraordinary levels
of income, but he vast majority of the participants lose most
or all of their investments.
13.
Pyramid marketing schemes violate federal and state securities
laws, with
the
purported "distributorships" being considered securities.
In addition, many state legislatures, have enacted legislation
prohibiting such schemes, or have classified them as illegal
lotteries. Nevertheless, the promoters of pyramid marketing
schemes have continued to devise illusory variations to the
basic pyramid structure in an effort to avoid such laws and
classifications.
C.
The Consumer Buyline System
14.
Consumers' Buyline represents that its members can improve
their
personal
financial situations by "spending less" and earning
more". CBI operates on two levels. On one level it represents
itself as a purchasing service membership organization through
which members can participate in consumer-oriented services
provided by others, such as PPI. On the other level it is
a multilevel or matrix sales organization which solicits memberships
in a pyramid structure whose members can purportedly earn
commissions on the sales of memberships by themselves and
others.
15.
Consumers' Buyline, Inc. advertises that members can obtain
discounts on
products
and services. Such as exclusive low prices on over 250,000
National Brand name products and 5% discounts on airline tickets.
Membership in CBI also entitles the member to purported discounts
on purchases from an exclusive skin care company. Consumers'
Buyline, Inc. also offers members a discount of 1% of the
purchase or sale on "virtually" any home. Consumers'
Buyline's standardized promotional literature and sales presentations
describe several of these "product service providers,"
through which its members are required to purchase in order
to obtain discounts and rebates, including PPI and "Harvest
America", a mail order grocery service. Consumes' Buyline,
Inc. claims to have made special "exclusive" arrangements
with these services. Membership in CBI entitles the member
to the supposed benefits available through PPI. The "Harvest
America" another services generally require additional
fees.
D.
The CBI Pyramid Structure
16.
The aforementioned "benefits" associated with membership
in Consumers'
Buyline,
Inc. have been offered and sold to the public as part of an
enormous pyramid scheme planned and carried out by the defendants
for their personal benefit.
17.
Pursuant to its two level structure, CBI recruits may become
"Members"
or
"Affiliates", or both. A "member" is simply
a participant in CBI's various consumer purchasing services.
Members must pay an annual fee of $219. Either in a lump sum
or by an initial payment of $54. (39. plus the first month's
fee of $15.) and subsequent monthly payments of $15. An "affiliate"
is a participant in CBI's pyramid marketing scheme, entitled
to receive an initial commission of $5. For each membership
sold, plus ongoing commissions on the monthly membership fees.
While affiliates technically do not have to become members,
they must account for $30. In "personal volume"
per month in order to receive commissions. This means that
they must sell at least two memberships, generating $15 per
month each. Affiliates who fail to produce $30 per month in
personal volume are terminated.
18.
On information and belief, $20 or the CBI $39. Annual fee
is paid to PPI
as
a "licensing" fee. The remainder of the annual fee
is supposedly used for CBI's administrative expenses. Officers
of CBI, including the defendant Raniere, are themselves "affiliates",
and their compensation is supposedly entirely based on commissions
they receive from the pyramid structure.
19.
Of the initial $15 monthly membership fee, $5 is paid to the
affiliate
who recruited the member, and the remainder is supposedly
used to pay monthly "Spectrum" awards to top selling
affiliates. CBI represents that almost all of the subsequent
monthly membership fees are paid out to the affiliates in
the form of commissions.
20.
CBI claims that the membership and sales programs are two
separate
programs.
Supposedly members do not have to become affiliates, and affiliates
do not have to become members. On information and belief,
however, CBI created this artificial distinction between the
cost of becoming a "member" and the "Affiliate
business" in an attempt to evade the application of various
state and federal laws or regulations regarding the sale of
business opportunities, franchises, and pyramid or chain distribution
schemes. Requiring affiliates to make an payment to CBI as
a condition to becoming an affiliate would clearly trigger
the application of a number of such laws.
21.
In fact, however, the structure of CBI not only encourages
but effectively
requires
that affiliates become members, for the following reasons,
among others:
(a)
The vast majority of members will also become affiliates,
because
there
is no additional fee to become an affiliate.
(b)
Affiliates are precluded from sponsoring more affiliates than
the
number
of "personally sold consumer memberships." Accordingly,
unless a member declines to become an affiliate, which is
unlikely given the fact that it costs nothing for the member
to become an affiliate, the recruiting affiliate will be precluded
form selling a separate "affiliateship."
(c)
Affiliates must produce $30 in personal volume per month.
Accordingly,
if an affiliate sponsors a new affiliate who does not become
a member, the new affiliate will not count towards their "personal
volume" requirement.
(d)
Affiliates have no incentive to sponsor new affiliates who
do not also
become
members. On the other hand, affiliates receive an initial
$5 for every member they personally recruit, plus the ongoing
commissions based on the monthly membership fees paid by the
new recruit.
(e)
Affiliates have a strong incentive to recruit members who
also become
affiliates.
The new member/affiliate will not only generate commissions
for the recruiter, but will also attempt to recruit new member/affiliates
who will further increase the commissions payable to the recruiter.
(f)
During at least a portion of CBI's existence, the membership
and
affiliate
applications were contained on the same, one-page form (see
Exhibit C to this Complaint). On information and belief, on
or before November of 1991, CBI prepared separate one-page
applications for memberships and affiliates (see Exhibits
A and B to this Complaint), in an effort to preserve the illusion
that persons are not required to make any payment to CBI in
order to become affiliates.
22.
CBI promises to pay out to participants commission based on
their
recruiting
success, or the recruiting success of other participants.
Affiliates make no money from product sales, nor are they
required to sell products. Instead, CBI pays commissions to
Affiliates based on varying percentages of the monthly membership
fees. Affiliates receive 20% on their "third level",
25% on their "sixth level", and 50% on their "ninth
level". Affiliates who reach the levels of Star. Regional
or National Director earn from 3% to 5% on their sixth through
eleventh levels and higher. Affiliates at the lowest level
can supposedly make from $0 to $200 per month; Directors from
$200 to $2000; Regional Directors from $2000 to $10,000, National
Directors $10,000 or more; and Five Star Directors $30,000
or more.
23.
Commissions are payable regardless of who actually recruited
a member.
24.
Commissions are payable regardless of whether members actually
utilize
any
of CBI's "consumerist" services.
E.
CBI's Written Offering Materials
25.
CBI employs several written agreement forms and related materials
in the
promotion
and operation of its pyramid marketing scheme. These include:
(a)
An Affiliate Application, a copy of which is attached hereto
and
labeled
"Exhibit A"
(b)
A Member Application, a copy of which is attached hereto and
labeled
"Exhibit
B"
(c)
A Member and/or Affiliate Application, a copy of which is
attached
hereto
and labeled "Exhibit C"
(d)
A brochure entitled "Open Marketing with Consumers' Buyline,
Inc.",
a
copy of which is attached hereto and labeled "Exhibit
D"
(e)
A brochure entitled "How to Raise your Standard of Living
Without
Getting
A Raise", a copy of which is attached hereto and labeled
"Exhibit E".
(f)
A brochure entitled "Consumers' Buyline, Inc.",
a copy of which is
attached
hereto and labeled "Exhibit F".
26.
In the brochure entitled "How to Raise your Standard
of Living without
Getting
a Raise", which was prepared by the Defendants and disseminated
to the Plaintiff Class (Exhibit E), CBI makes the following
representations:
(a)
"Most of our competition requires you to find five "good
people," to
start
a network that can earn you money. But the truth is, the average
person can only find about 2.6 "average" people."
(b)
"Even a company that only requires you to recruit as
few as 3 people
takes
advantage of the little guy - the average person. This is
because recruiting 3 people is beyond what most people will
actually ever accomplish. This is why our requirement is just
2 people. Which is well within the reach of the average person."
(c)
"We let the average person make good money even with
a one-time
effort.
So what you have is a program beneficial to everyone involved
even if that means everyone in America and a marketing method
that has met unprecedented success."
(d)
"Our product price is $39 annually, and $15 monthly,
cancelable any
month.
The unique marketing plan enable everyone to participate."
(e)
"You earn a commission up front on your first two members,
then, in
addition,
increasing residual commissions, generations down the line
&"
(f)
"But you don't have to sell 76+ memberships personally
to be eligible
for
the 50% commission rate. We want to appeal to the average
person - remember that person who will be able to sponsor
about 2.6 Members or Affiliates. "
(g)
"To be eligible to make residual commission, all you
have to do is sell
two
memberships. This is something the average person can do.
On the average, what are those two new members, if they decide
to sell with us, going to do? Become affiliates and sell two
memberships each."
(h)
"And so the team grows, bringing your total up toward
that 76+ level.
You
see, you dont have to do all the work to be successful -
not with Consumers' Buyline - That's what teamwork is all
about. And you don't have to go into a month-after-month business
to get your earned money."
(i)
"What you have is a program that gets better and better.
The values get
better
as more people get involved. Now you can understand why we
need you as
much
as you need us."
(j)
"Now, there are five basic Consumers' Buyline income
phases.
First
Phase: - Affiliate
Second
Phase: - Director $200 - $2,000/month
Third
Phase: - Regional $2,000 - $10,000/month
Fourth
Phase: - Regional $10,000 - / month
Fifth
Phase: - Five Star $30,000+ / month minimum"
(k)
"This is all found money - walkaway income - money that
just keeps
spilling
into your wallet nomatter what you're doing. In other words:
think of it as a royalty reflecting your ongoing rights to
something you've already created. Better yet, think of $200
per month royalty income as though you suddenly had $48,000
in the bank, while 5% interest piles up."
27.
In a brochure entitles "Consumers' Buyline, Inc.",
which was prepared by the
Defendants
and disseminated to the Plaintiff Class (Exhibit F), the Defendants
make the following representations:
(a)
"In addition to conserving your money, consumers' buyline
offer
those
who become affiliates the opportunity to earn money introducing
the Membership and Sales Programs to their friends."
(b)
"Keith Raniere, the founder of consumers' buyline, is
an incredible
intellect
who has created a totally new system that makes it much easier
than ever before for the average person to succeed. His Open
Marketing concept eliminates all of the roadblocks that can
make multi-level marketing difficult for affiliates."
(c)
"So don't confuse Open Market with traditional Multi-Level
Marketing
(MLM) : With Open Marketing:
There are no Sales Quotas
There is No Inventory to Carry
You Only Need to Sell 2 Memberships
You May Benefit from Upline Spillover
Almost No Attrition Problem"
(d)
"Keith Raniere, the founder of consumers' buyline, is
an extremely
intelligent
businessman. His IQ has been measured to be in excess of 190.
His particular talent is solving complex mathematical and
logistical problems."
(e)
"Mr. Raniere has been involved in several multilevel
marketing
(MLM)
organizations and had been particularly successful at one
system that sold pre-paid legal services. But he found that,
while he was able to succeed, most others were not."
(f)
"He did extensive research over the course of several
years to find
what
the major stumbling blocks were to most people's success in
network marketing. The four areas that make traditional MLM
extremely difficult for the average person are:
* Recruiting * Sales Quotas
* Inventory * Attrition
Mr.
Raniere then put his mind to work creating a new system called
Open Marketing. Open Marketing makes it easy for the average
person to succeed."
(g)
"Just sell 2 memberships and you never have to market
again to
earn
increasing commissions. You earn a 20% commission on the members
old by you or placed [by others] on your level three, 25%
on level six and 50% on level nine! Just 5 active members
on your level 3 means that a membership should be purchased
by commissions earned!"
(h)
"Anyone selling more than 2 memberships and sponsoring
more
than
2 affiliates creates spillover. That spillover fills in below
other team affiliates and helps the team grow faster. Excess
affiliates and excess members both spillover to maximize your
affiliate sales organization growth and your commission. "
(i)
"Today Is The Day To Get Started As An Affiliate! Consumers'
Buyline
is growing fast! The sooner you get started the sooner you
can make that growth a part of your own team. The longer you
wait to get started the more opportunity will have been lost.
Are you ready to start building a residual income stream?
Are you ready to make a big difference in your standard of
living? Join Us&Help people&Have More!!"
F.
The CBI Matrix and "Spillover"
28.
CBI employs a variant of pyramid marketing schemes
There
seems to be 3-4 lines missing here
The
new recruit's "downline", with little or no effort
by the new recruit.
29.
The CBI pyramid scheme utilizes a variant of net work marketing
structure
which
could be referred to as an "expandable matrix."
In a "pure" matrix program, there is a fixed limit
on the number of recruits which a participant may locate on
the level directly below him or her. Once the participant
has "filled' all of the available "positions",
they must place new recruits on the second or lover levels
below them, until those levels in turn are eventually "filled."
A participant in such a matrix program has the chance to benefit
if an active recruiter on a higher level chooses to place
one or more new recruits below the participant. This characteristic
of the CBI matrix plan is referred to by CBI as the "spill-over"
effect. There is also a chance that one or more of the recruits
who are placed below a participant will themselves turn out
to be active recruiters, creating a large organization with
little or no work being done by the earlier participant.
30.
In the CBI matrix scheme, affiliates only receive commission
on the
membership
fees paid by members on the third, sixth and ninth levels,
except for affiliates who reach the levels of Star, Regional
and National Director, who may receive commissions on membership
fees paid by on their sixth through eleventh levels and higher.
An affiliate who recruits a new member has the option of either
placing the new member on the affiliate's third, sixth or
ninth level, which will generate more commissions for the
recruiter, or placing the new member on the highest available
level below the recruiter, which will generate more commissions
for other members of the recruiter's downline.
31.
Alternatively, once an Affiliate has "filled" all
of the available positions below
his
down to the fifth level, he has the option of adding a third
"firstline" affiliate - this is the "expandable"
feature of the matrix. Affiliates may continue to expand in
this manner indefinitely.
32.
CBI purports to justify its matrix scheme by asserting that:
Spillover
is generated when any affiliate personally sells more than
2 memberships and/or sponsors more than 2 affiliates. The
spillover is placed in priority order underneath affiliates
that are already in the team. This is how an Affiliate can
make sales for his/her downline. This is truly a team effort.
In
fact, the matrix requirement is a method of recruiting new
Affiliates and encouraging their continued participation in
CBI's pyramid scheme by holding out the possibility that their
"downline" will be increased through someone else's
efforts.
G.
CBI Outrageous Earnings Claims
33.
Like most pyramid marketing schemes, CBI uses outrageous and
deceptive
earnings
claims to promote its 'business opportunity".
34.
In order to induce inventors to invest in CBI and to recruit
others into the
scheme,
Consumers' Buyline, Inc., as part of its promotional effort,
employs unrealistic and exaggerated earnings projections.
Incomes of $5,000 or $10,000 or even $30,000 per month or
more are purported to be achievable CBI's standardized and
uniform marketing materials.
35.
In the "Consumers' Buyline brochure, Exhibit F to this
Complaint, at page 26,
CBI
utilizes a chart to demonstrate the ranges of earnings supposedly
achievable in the CBI pyramid scheme. This chart indicates
the maximum number of memberships which can be sold on each
"level", the percentage commissions payable on each
level, and the commissions payable per member on each level.
By simple mathematics a prospective CBI recruit can project
income of up to $4104.per month., based on 512 members on
the ninth level, generating $7.50 in commissions each, 64
members on the sixth level, generating $3.75 in commissions
each, and 8 members on the third level, generating $3.00 in
commissions each. While the chart included a disclaimer it
is inherently deceptive, especially in conjunction with CBI's
repeated statements that an Affiliate need only recruit two
members to succeed in the CBI system.
36.
CBI fails to disclose that the vast majority of the participants
in its pyramid
marketing
scheme lose money.
H.
Pyramid Aspects of the CBI Marketing Scheme
37.
The emphasis of CBI's marketing efforts is the representation
that large sums of money can be earned by creating a pyramid
structure of income positions and generating income by recruiting
others to those positions. In other words, CBI solicits members
of the public to recruit other persons induced by the purported
benefits of in turn selling others on the CBI program. What
this scheme offers, therefore, is the right to sell memberships
or the right to recruit new members as a program which is
entirely separate form the purported benefits of CBI's 'consumerist"
program.
38.
Despite the lip service to the consumer benefits and
purchase
power the true structure of CBI is a classic pyramid scheme
in which members focus their efforts on recruiting new members
rather than on selling products in bona fide sales to consumers.
39.
While CBIs promotional literature mentions the unique characteristics
of
CBIs
consumerist buying system, the emphasis on CBIs promotional
efforts are devoted to extolling the merits building up an
organization in the CBI pyramid as quickly as possible to
generate a downline organization which will give them "found
money", similar to "royalty" income. The ultimate
purpose of CBI's promotional efforts is to enlist prospects
to sell others on the virtue of selling others on the CBI
program, in an endless chain.
40.
CBI is a classical pyramid sales scheme, in that the participant
pays
money
to the company, and/or generates money for the company by
selling memberships, and in turn receives (1) the right to
sell the memberships and (2) the right to earn rewards for
recruiting other participants into the scheme, and (3) the
right to earn commissions when persons introduced into the
scheme in turn recruit new participants. The result is a chain
scheme in which membership sales are secondary to recruitment
efforts. In other words, CBI's pyramid sales scheme offers
the opportunity to "sell the opportunity, " i.e.,
recruit new members, as a separate product. Essentially, investors
purchase the chance to earn investment returns through the
success of the scheme. CBI has been conceived and operated
by each of the defendants as an illegal pyramid.
41.
CBI's pyramid scheme is characterized by three basic features,
which are
shared
by many other such schemes: (1) CBI requires that the investors
"buy in" through the effective requirement that
they purchase "memberships" in CBI; (2) CBI requires
investors maintain a "personal volume" of sales
in order to benefit from the promotion of the scheme and obtain
the right to receive commissions based on the purchases of
other affiliates in their "downline", (3) CBI bases
its payment of commissions on the number of recruits that
are brought into the CBI chain, and their respective positions
in the CBI pyramid, rather than on the volume of product purchases
made by members, and (4) CBI uses outlandish earnings projections
which bear no relation to the earnings a new affiliate may
reasonably anticipate.
42.
In addition, CBI's pyramid scheme has two other features which
are less
common
or possible unique: (1) there is no tangible product - the
"memberships" are in essence the product; and CBI
and its officers do not depend on the purchase of any product
by members, other than the memberships themselves; and (2)
the "expandable matrix" feature, which is uses to
promote the CBI "business opportunity" by holding
out the chance that an "upline" affiliate will build
one's "downline", with no effort on the part of
the affiliate on the intervening level.
43.
All CBI marketing Executives must maintain a personal volume
of $30
per
month. Failure to maintain the personal volume requirements
in any month results in the affiliate's forfeiting any right
to receive commissions in that month. Affiliates at any level
who fail to maintain the required personal volume forfeit
their "affiliateship". CBI's forfeiture policy is
a blatant effort to maintain its pyramid structure and avoid
attrition among participants in its pyramid scheme.
I.
Securities Aspects of the CBI Marketing Scheme
44.
At all times material to the events described herein, the
plaintiff was in
effect
a passive investor of money in an enterprise controlled by
Defendants, maintaining "personal volume" investments
in CBI, with the expectation that CBI's business plan would
generate substantial returns, based upon the ability of CBI
affiliate/members' abilities to recruit new affiliate/members
as opposed to generating actual retail sales.
45.
In particular, the "matrix" feature constitutes
a substantial indicia that the
various
positions in the CBI Marketing Plan are securities in the
sense that they are shares in investment contracts. CBI imposes
an artificial limit of two on the number of "affiliates"
which can be placed on one's first level. CBI encourages investors
to believe that they can succeed through the efforts of affiliates
in their "upline", who will be forced to build the
affiliate's downline in order to advance in the pyramid structure.
46.
In addition, CBI investors are not expected to generate any
marketing or
training
material on their own. They are told, instead, that the ideal
recruitment tools are those prepared and developed by CBI.
In essence, the most an investor has to do is to make a "contact
list" of friends and relatives.
47.
At no time during the sale of CBI's securities herein by CBI,
have the CBI
representatives
who have staged and are staging CBI's promotional seminars
registered as broker-dealers under section 15 of the Securities
Exchange Act of 1934, as amended, or under the applicable
broker-dealer registration provisions of applicable state
law.
J.
CBI's Uniform Recruitment Techniques
48.
CBI, like many other pyramid schemes, sponsors promotional
seminars
and
distributes promotional literature, in which prospects are
recruited and trained, pursuant to standardized and uniform
presentations, to join CBI's multilevel "network marketing"
sales pyramid and to induce others to also join.
49.
CBI encourages uniformity in the presentations by new affiliates
through
the
extensive use of written sales materials and scripted presentations
which persons in the CBI organization have prepared. For example,
CBI sells, distributes and makes available to affiliates uniform
and standardized "sales aids" for the sole purpose
of recruiting new prospects to join its pyramid sales scheme,
including but not limited to Exhibits D, E, and F.
50. CBI's promotional materials demonstrate that the actual
objective of its sales scheme is to sell "Affiliateships,"
in which the prospective participant in Consumers' Buyline,
Inc. sales scheme must recruit other paying members to get
paid.
51.
As a result of and in reliance upon the uniform and standardized
representations
and omissions of each of the defendants, the Plaintiff and
other CBI Affiliates at all levels have bought interests in
CBI's pyramid sales scheme.
K.
Defendants' Fraudulent and Deceptive Omissions
52.
CBI represents in its promotional literature that its marketing
structure is
legal,
and uses the language of trade and commerce ("affiliate",
director", etc.) to mimic the forms and structures of
legitimate businesses and to obscure the fundamental nature
of its structure as an illegal pyramid or endless chain marketing
scheme.
53.
Defendants' representations as to the probabilities of success
were and are
false.
Despite Defendants' claims, there is in fact little chance
that most individuals who purchase CBI marketing executive
"investments" will ever recoup their investments
of money and time, or will ever receive returns approaching
the extraordinary levels of income which the Defendants represent
are possible in the CBI system.
54.
The Defendants in their sales and promotional materials failed
to disclose,
inter
alia, the following material facts:
(a)
That investments of money and time in CBI are
exceedingly
risky, because CBI is a pyramid sales scheme and such schemes
inevitably collapse after a period of explosive growth;
(b)
That the Securities and Exchange Commission and State
securities
regulatory agencies have consistently asserted that investments
in pyramid sales schemes constitutes "securities"
and have been successful in requiring the registration or
qualification of such schemes under federal and state securities
laws;
(c)
That approximately forty states, including the State of New
York,
have enacted outright prohibitions against pyramid schemes
on the grounds such schemes constitute illegal lotteries;
(d)
That the federal trade Commission and state agencies have
found
that practice of representing by implication, the use of hypothetical
examples, or otherwise that distributors in multi-level marketing
programs earn or achieve any stated amounts of profits, earnings
or sales in excess of the average profits, earnings, or sales
of all distributors, to be an "unfair or deceptive act
or practice" in violation of law, unless the average
profits, earnings or sales or the percent of all distributors
who actually achieved such stated profits, earnings or sales
is clearly and conspicuously disclosed;
(e)
That multi marketing companies and their principals have
been
under investigation by authorities in a number of states for
violating state securities laws, franchise laws and consumer
protection legislation and have been the subject of Cease
and Desist Orders by the Attorneys General in several states
for violating legislation prohibiting pyramid schemes;
(f)
That the true objective of CBI's marketing scheme
to
perpetuate a pyramid chain of "affiliates" and to
sell such affiliateships, rather than to develop a bona fide
discount buying club;
(g)
That the inherent risk and instability associated with
pyramid
scheme renders the long-term benefits which the "affiliates"
expect to obtain through "downline" sales both uncertain
and risky at best;
(h)
That in order effectively to evaluate the CBI affiliateships
as
investments and/or business opportunities, each of the Defendants
should have disclosed the following information to the Plaintiffs
and to all prospective affiliates and failed to do so:
(i) The actual basis for the earnings claims made by CBI and
all other earnings claims;
(ii)
The number and percentages of affiliates who actually
achieved
the earnings or ranges of earnings represented by CBI and
the Defendants, as well as the total number of affiliates
who acquired interests in CBI's "Business Plan' on an
annual basis and by geographical area;
(iii)
The number and percentages of persons who reached each
level
in the CBI "Business Plan" as compared to the total
number of persons who acquire interests in CBI's "Business
Plan" on an annual basis and by geographical area;
(iv)
The average income actually earned by affiliates at each
level
of CBI's "Business Plan" on an annual basis and
by geographical area;
(v)
The average payments and expenses actually made and
incurred
by affiliates at each level of CBI's "Marketing Plan"
on an annual basis and by geographical area;
(vi)
The number and percentages of affiliates at each level of
CBI's
"Business Plan" who voluntarily terminated or failed
to renew their positions, who were terminated or refused renewal
by CBI for any reason, who ceased to be "active",
or who otherwise abandoned their positions in the CBI "Business
Plan" on an annual basis and by geographical area;
(vii)
The prior business experience of CBI, its parents,
subsidiaries
and affiliates, and each of CBI's current and former directors
and executive officers, including the chief executive, chief
operating and chief financial officers, and the officers whose
responsibilities include the marketing of the CBI "business
opportunities" and the training and servicing of affiliates
and members at all levels, including whether they have been
subject to civil or criminal litigation, filed for bankruptcy
protection or ever been subject to a federal or state agency
order or investigation concerning their business practices
or their business practices of any company or organization
with which they have been involved;
(viii)
CBI's financial statements; and
(ix)
All other material information which could affect the
decision
of a reasonable investor.
55. In short, Defendants' sales activities are commonly characterized
by misrepresentation and omission of material fact. Information
provided in uniform and standardized written offering materials
combine to give investors the materially incorrect impression
that their investments will be easily recoup and that investors
will profit form their initial investment with little or no
risk. In fact, only a handful of investors have achieved the
extraordinary levels of income represented by CBI, with most
suffering an out-of pocket loss on their initial investment.
Defendants are continuing to promote and operate the CBI program
in the district of Massachusetts, and throughout the United
States, including its illegal pyramid scheme aspect. These
continuing activities further threaten the investments of
the members of the Class and will victimize thousands of additional
investors unless defendants are restrained and enjoined. Defendants'
activities have inflicted, and will continue to inflict, irreparable
harm upon plaintiffs, the Class members, the members of the
investing and consuming public, and the American economy.
CBI misdirects the entrepreneurial desires of our citizens,
misappropriates their investment dollars, diverts these funds
from investments in legitimate businesses and operations and
undermines investor confidence in the integrity of the regulatory
process and market system.
L.
Recruitment of the Plaintiff Rhodes
56.
On or about the Summer of 1991, relying on the uniform and
standardized
misrepresentations
and written promotional materials promulgated by CBI and its
agents, the representative plaintiff Helen Rhodes was induced
to become an CBI member affiliate, and signed the CBI Affiliate
and Member Applications.
57.
The plaintiff suffered a net loss form her investment of time
and money in
the
CBI system. Once the plaintiff recognized that the CBI pyramid
was an illegal practice, she withdrew form participation and
sought the advice of legal counsel.
58.
On information and belief, thousands of individuals who invested
in the
CBI
pyramid scheme are now inactive and have sustained the loss
of most or all of their investments and have sustained additional
economic loss.
IV. CLASS ACTION ALLEGATIONS
59.
Individual and Representative Plaintiff Rhodes brings this
Class Action on
behalf
of herself, and or all others similarly situated, as members
of the Plaintiff Class. Plaintiffs request that this Court
certify the Plaintiff Class, or appropriate subclasses thereof,
initially defined as all persons who purchased memberships
in CBI from its inception on or about May of 1990 to date
(the "Class Period") and who incurred net economic
loss, excepting Defendants, any entity in which any of them
have a controlling interest, and their legal representatives,
heirs, and successors, who are expressly excluded form membership
in the Plaintiff Class and any subclasses thereof, to avoid
conflict of interest.
60.
This action has been brought and may properly be maintained,
pursuant to
the
provisions of Fed. R. Civ. P. 23 (a) (1) through (4), 23 (b)
(1) , (2) and/or 23 (b) (3); and satisfies the numerosity,
commonality, typicality, adequacy, impairment and superiority
requirements thereof, because:
(a)
The members of the Class are so numerous that their individual
joinder
herein is impractical. Millions of dollars in CBI distributor
investments have been offered and sold to thousands of members
of the investing public during the Class Period. The Class
is believed to number over 100,000 members. Individual and
Representative Plaintiff invested and lost approximately $500
in Defendant's pyramid marketing scheme. The remaining aggregate
out-of-pocket loss of the Class is estimated to exceed twenty-five
million dollars. If the Court determines notice to be necessary
or appropriate, Class members may be notified of the pendency
of this action by mail, supplemented or substituted by published
notice.
(b)
Common questions of law and fact exist as to all members of
the
Class.
These questions predominate over any questions which affect
only the individual members of the Class. Theses common legal
and factual questions include:
(i)
Whether Defendants violated the Securities act of 1933, the
Securities
Exchange Act of 1934, RICO, and/or Massachusetts statutory
and common law as alleged herein;
(ii)
Whether Defendants participated in and pursued the
conspiracy
and common course of conduct herein complained of;
(iii)
Whether Defendants actually participated in, substantially
assisted,
aided and abetted, and/or controlled the CBI pyramid scheme;
(iv)
Whether the written promotional, offering, organizational
and
contractual documents and materials, prepared and disseminated
by Defendants to the investing public and Class members misrepresented
or omitted material facts about the benefits, prospects, interrelationships,
financial condition, activities of, and the safety, security,
and economic benefits of the affiliateship investments offered
by CBI;
(v)
Whether said written documents and materials, audio tapes
and
video presentations misrepresented material facts relative
to the true value of CBI's affiliateship investments, and
the economic benefits which could be obtained by serving as
one of CBI's "affiliates";
(vi)
Whether the Defendants were aware of and misrepresented
or
omitted material facts relative to the true value of CBI 's
affiliateship investments, and the economic benefits which
could be obtained by serving as one of CBI's "affiliates";
(vii)
Whether the Defendants acted willfully, recklessly or with
gross
negligence in omitting to state and/or misrepresenting material
facts with respect to the forgoing, in aiding and abetting,
or in controlling such misstatements;
(viii)
Whether Defendants operated CBI as a deceptive business
practice,
and/or an illegal pyramid or endless chain scheme; and
(ix)
Whether the members of the Class have sustained damages
as
a result of Defendants' wrongdoing; and, if so, what is the
proper measure and appropriate formula of damages.
(c)
Individual and Representative Plaintiff's claims are typical
of those
of
the proposed plaintiff Class, since Plaintiffs made investments
similar to those of the Class, and the proposed plaintiff
Class is defined to include all persons and entities (except
Defendants and insiders as set forth in Paragraph 59) who
made such investments. Furthermore, Plaintiffs and all members
of the Plaintiff Class have sustained monetary damages arising
out of Defendants' wrongful conduct in violation of federal
and state securities laws, RICO and state law as alleged herein.
(d)
Individual and Named Plaintiff will fairly and adequately
protect
the
interests of the members of the Class. The named Plaintiff
has no interests which are adverse to the interests of the
Class members. Plaintiff Rhodes invested and lost approximately
$500 in Defendants' pyramid scheme. This provides her with
a substantial stake in this action and the incentive to prosecute
it vigorously for herself and for the Class. The named Plaintiff
has retained counsel competent and experienced in Class actions
and securities litigation, and intends to pursue this action
vigorously.
(e)
A class action is superior to other available methods for
the fair
and
efficient adjudication of the CBI litigation since individual
joinder of all damaged investors is impracticable. Although
the damages suffered by each individual Class member may total
several hundreds or even thousands of dollars, damages of
such magnitude are nonetheless relatively small given the
expense and burden of individual prosecution of the complex
and extensive litigation necessitated by the fraudulent promotion
of the CBI pyramid scheme. Thus, it would be virtually impossible
for the Class members to effectively individually redress
the wrongs done to them. Even if the Class members themselves
could afford such individual litigation, the Court system
could not. Individualized litigation presents the potential
for inconsistent or contradictory judgements. Individualized
litigation magnifies the delay and expense, to all parties,
and to the court system, presented by the complex legal factual
issues of the case. By contrast, the class action device presents
far fewer management difficulties, and provides the benefits
of unitary adjudication, economy of scale, and comprehensive
supervision by a single court.
(f)
The foregoing allegations demonstrate the satisfaction of
the
basic certification criteria of Fed. R. Civ. P. 23. (a) (1)
- (4) and 23 (b) (3) and the requirements for voluntary, or
opt-out certification under Fed. R. Civ. P. 23 (c) (2). However,
the circumstances of this litigation may likewise justify
the certification of the proposed Plaintiff Class on a mandatory
(non-opt out) basis under Fed. R. Civ. P. 23 (b) (1) (A) and/or
(B), because the prosecution of separate actions by the members
of the proposed plaintiff Class in the federal and/or state
courts would create a risk of (A) inconsistent or varying
adjudication with respect to individual members of the Class
which would establish incompatible standards of conduct for
the party opposing the Class, or (B) adjudicator with respect
to individual members of, the Class which would as a practical
matter be dispositive of the interests of the other members
not party to the adjudications or substantially impair to
impede their ability to protect their interests.
(g)
In conducting the CBI pyramid scheme and by omitting and
concealing
material facts regarding the scheme from investors, Defendants
have acted or refused to act on grounds generally applicable
to the Class, thereby making appropriate final injunctive
relief or corresponding declaratory relief with respect to
the Class as a whole, and making appropriate class certification
under Fed. R. Civ. P. 23 (b) (2).
V.
CAUSES OF ACTION
FIRST
CLAIM FOR RELIEF
[Section
12(1) of the Securities Act of 1933]
61.
Individual and Representative Plaintiff, on behalf of herself
and all other
CBI
investors, realleges, as if fully set forth, each and every
allegation contained in Paragraphs 1 through 60 hereof, and
further alleges, as follows, against all Defendants:
62.
Investments in the CBI pyramid marketing scheme, as described
in section
III
of this Complaint, constitute investment contract securities
(hereinafer "CBI securities"), as described in Section
2 of the Securities Act of 1933 (15 U.S.C. § 77b) and
for the purpose of the registration and anti-fraud provisions
of the Act, in that, as a matter of economic reality, the
different income positions in the CBI pyramid marketing plan
are investments of money in a common enterprise, with profits
to be derived from the essential managerial and entrepreneurial
efforts of Defendants, and others in the pyramid.
63. Defendants, severally and in concert, directly and indirectly,
have participated, aided and abetted one another and conspired
with one another to participate and to aid and abet one another
in a continuous course of conduct, throughout the Class Period,
by use of the mails, wires, and other means and instruments
of communication, transportation and interstate commerce,
and offered for sale, sold and were the proximate cause or
substantial and necessary factors in the sale of the subject
securities in violation of Section 5 of the Securities Act,
[15 U.S.C. § 77 (e) ), in that no registration statement
was in effect or had been filed with respect to such securities,
and the offer for sale and sale of such securities by Defendants
was not exempt from the registration requirements of Section
5 by Sections 3 or 4 of the Securities Act, 15 U.S.C. §§
77 (c ) and 77 (d).
64.
Individual and Representative Plaintiff and Class members
were and are
being
induced to pay millions of dollars, to purchase the subject
CBI securities as a direct and proximate result of Defendants'
violations of Section 5, and Plaintiffs, accordingly, seek
to recover the full amount of consideration paid for said
securities, with interest thereon, upon tender of such securities,
which tender is hereby made, or, in the alternative, seek
damages sustained as the result of the sale of such securities,
pursuant to Section as 12 (1) of the Securities Act 15 U.S.C.
§ 77(1).
65.
Plaintiffs discovered and could first, in the exercise of
reasonable diligence,
have
discovered, the forgoing facts in or about April 1, 1992.
This claim under Section 12 (1) is asserted on behalf of a
subclass of all investors who invested within one (1) year
of the filing of this Class Action Complaint.
SECOND
CLAIM FOR RELIEF
[
Section 12 (2) of the Securities Act of 1933]
66.
Individual and Representative Plaintiff, on behalf of herself
and all other CBI
investors,
realleges, as if fully set forth, each and every allegation
contained in Paragraph 1 through 65 hereof, and further alleges,
as follows, against all Defendants:
67.
Defendants, severally and in concert, directly and indirectly,
have
participated,
aided and abetted one another, and have conspired with one
another to participate and to aid and abet one another in
a continuous course of conduct, throughout the Class Period,
by use of the mails, wires, and other means and instruments
of communication and transportation and interstate commerce,
and offered for sale, sold and were the proximate cause and
substantial and necessary factors in the sale of the subject
CBI securities to Plaintiffs by means of written promotional
materials, oral communications, and violations of Section
12 (2) of the Securities Act, 15 U.S.C. § 77 (1) (2).
68.
In the course of their offer for sale and sale of said securities
to Plaintiffs,
Defendants
have made untrue statements of material fact and omitted to
state material facts necessary in order to make the statements,
in light of the circumstances under which they were made,
not misleading, at the time they offered for sale and sold
said securities to Plaintiffs.
69.
Each of the Defendants at various times have made or assisted
the other
Defendants
in making the untrue statements and omissions of material
fact enumerated above in connection with the offer and sale
of securities to Plaintiffs.
70.
As a result of the material false representations and omissions
of said
Defendants,
Plaintiffs were and are being induced to purchase the subject
securities.
71.
Plaintiffs have relied on the untrue statements of material
facts above mad by
Defendants
in connection with the offer and sale of said securities to
Plaintiffs.
72.
As a proximate result of the foregoing acts, omissions and
representations,
Plaintiffs
have been damaged in the amount of their lost investments.
Plaintiffs, accordingly, seek to recover the full amount of
said consideration for such securities, with interest thereon,
upon the tender of such securities, which tender is hereby
made, or for damages sustained as the result of the sale of
said securities, pursuant to Section 12 (2) of the Securities
Act of 1933, 15 U.S.C. § 77 (1) (2).
THIRD
CLAIM FOR RELIEF
[
Section 10 (b) of the Securities exchange Act of 1934,
and
Rule 10b-5 thereunder]
73.
Individual and Representative Plaintiff, on behalf of herself
and all other CBI
investors,
realleges, as if fully set forth, each and every allegation
contained in Paragraphs 1 through 72 hereof, and further alleges,
as follows, against all Defendants:
74.
The CBI securities, as described in section III of this Complaint,
are
investment
contract securities within the meaning of, and regulated by,
the Securities Exchange of 1934, 15 U.S.C. § 78c.
75.
Defendants, severally and in concert, directly and indirectly,
participated,
aided
and abetted one another, and conspired with one another to
participate and to aid and abet one another in a continuous
course of conduct in connection with the purchase and sale
of unregistered securities in violation of Section 10(b) of
the Exchange Act [15 U.S.C. § 78 (j) ] and in contravention
of Rule 10b-5 promulgated thereunder, continuing throughout
the Class Period, and, by use of the mails and other means
and instruments of transportation and communication and interstate
commerce;
(a)
Employed manipulative and deceptive devices, contrivances,
schemes,
and artifices to defraud Plaintiffs;
(b)
Made untrue statements of material fact and omitted to state
material
facts necessary in order to make the statements made, in light
of the circumstances under which they were made, not misleading;
and
(c)
Employed acts, practices, and a course of business which operated
or
would operate as a fraud and deceit upon Plaintiffs.
76.
The purchases of such securities by Plaintiffs and the Class
have been made in
reliance
upon the manipulative and deceptive devices, contrivances,
schemes and artifices employed by Defendants in reliance on
the integrity of the market, and in reliance upon the untrue
statements and omissions of material facts made by Defendants
in connection with the offer and sale of said securities to
Plaintiffs. Defendants knew and know that the devices, contrivances,
schemes and artifices wore fraudulent at the time they employed
them, or employed them, or employed them in reckless disregard
thereof, and employed them for the purpose and with the intent
to deceive and defraud and oppress Plaintiffs, or in reckless
disregard of Plaintiffs' interests and the truth. Defendants
have conspired with each other to market securities which
were essentially worthless, and fraudulently promoted, as
legitimate, sham investments which were not entitled to be
placed on the market. Defendants also knew and know that the
untrue statements and omissions of material fact that they
made were false and misleading at the time they were made,
or were made in reckless disregard thereof, and made them
for the purpose of, and with the intent to, deceive, defraud
and oppress Plaintiffs or in reckless disregard of Plaintiffs'
interests and of the truth.
77.
As a direct and proximate result of the forgoing, Plaintiffs
were and are
being
induced by Defendants to purchase said securities and sustained
losses, and were damaged thereby in that sum plus additional
sums in accrued and unpaid interest, according to proof.
FOURTH
CLAIM FOR RELIEF
[
Civil RICO, 18 U.S.C. § 1962 (a) ]
78.
Individual and Representative Plaintiff, on behalf of herself
and all other CBI
investors,
realleges, as if fully set forth, each and every allegation
contained in Paragraphs 1 through 77 hereof, and further alleges,
as follows, against all Defendants:
79.
Each of the defendants is a "person" as defined
in 1961 (3) of RICO.
80.
CBI constitutes an enterprise within the meaning of 18 U.S.C.
§ 1961 (4).
Defendant
Raniere invested a portion of the income or the proceeds of
income derived from the pattern of racketeering activity described
above to establish and to operate CBI.
81.
As more specifically alleged hereafter, certain of the defendants
have received
income
derived, directly or indirectly, from a pattern of racketeering
activity involving predicate acts of securities fraud under
the 1933 act, the 1934 Act, and state law; mail fraud (18
U.S.C. § 1341); and wire fraud (18 U.S.C. § 1343).
82.
For the purpose of executing and attempting to execute the
CBI scheme,
and
participate in illegal activities, the Defendants repeatedly
caused to be made and made telephone calls and electronic
banking transactions, and made other uses of interstate wire
facilities to and from this district and elsewhere in repeated
violation of 18 U.S.C. § 1343 (wire fraud). For the purpose
of executing and attempting to execute the aforesaid scheme
to defraud, Defendants also repeatedly caused letters, mailgrams
and other matters and things to be delivered by the United
States Postal Service to and from this district and elsewhere,
in repeated violation of 18 U.S.C. § 1341 (mail fraud).
These mailings included but were not limited to the mailing
of letters, promotional material, brochures, and checks to
Plaintiff Class members and to each other and other participants
in the CBI pyramid scheme.
83.
The hereinabove described acts constituting a pattern of racketeering
activity
occurred
throughout the Class Period, and consisted of acts of racketeering
activity as defined under 18 U.S.C. § 1961 (1), and subject
to criminal prosecution, as mail fraud, wire fraud or fraud
in the sale of securities, or aided and abetted such racketeering
activity in the manner of a co-conspirator. The acts were
mail and wire fraud in that Defendants, hereinabove alleged,
devised and intended to devise a scheme or artifice to sell
and distribute obligations and securities and for the purpose
of executing such scheme placed in the postal service and
received such matters and things from the postal service,
and caused to be transmitted by means of wire and telephone
communications in interstate commerce writings, signs, signals
and sounds for the purpose of executing such scheme and artifice,
so as to impose liability under the provisions of 18 U.S.C.
§§ 1341 and 1343.
84.
For the purpose of executing and attempting to execute the
CBI pyramid
scheme,
the Defendants repeatedly caused to be made and made such
telephone calls and other uses of interstate wire facilities
to and from this district and elsewhere, in repeated violation
of 18 U.S.C. § 1343 (wire fraud).
85.
The use of the interstate wires included, but was not limited
to, telephone
conversations
with Plaintiff Class members and among Defendants and between
Defendants and third parties throughout the Class Period.
Defendants and their agents and employees contacted many Class
members by telephone prior to and throughout the course of
their investments.
86.
All such communications by wire were for the purpose of executing
the
CBI
pyramid scheme.
87.
For the purpose of executing and attempting to execute the
CBI scheme, the
Defendants
also repeatedly causes letters and other matters and things
to be delivered by the United States Postal Service to and
form this district and elsewhere, in repeated violation of
18 U.S.C. § 1341 (mail fraud). These mailings included
but are not limited to: mailing brochures, promotional materials,
letters, invoices, confirmations and other materials to Class
members throughout the Class Period.
88.
These thousands of mailings and other communications, both
written and
oral,
by wire and post, failed to state important information regarding
the securities and contained material misrepresentations regarding
the same, as more fully described herein.
89.
Each of the aforesaid violations by the Defendants of the
mail fraud and wire
fraud
statutes, and fraud in connection with the purchase and sale
of securities, constitutes an instance of "racketing
activity" as defined in 18 U.S.C. § 1961 (1).
90.
Each of the above described acts were interrelated, part of
a common and
continuous
pattern of fraudulent schemes, perpetrated for the same of
similar purposes, involving the same of similarly situated
participants and methods of commission, and had similar results
impacting similar victims, the members of the Plaintiff Class.
These acts thus constituted a pattern within the meaning of
the RICO Act, 18 U.S.C. §1961 (5). Each act continued
and threatens to continue, conceal, and compound the original
concealment and misrepresentation. The racketeering activities
and pattern engaged in by Defendants, and other participants
in the enterprises and/or associations in fact included, without
limitation, the mailing of false and misleading promotional
documents and investment documentation and correspondence
to members of the Plaintiff Class, the use of the wires to
disseminate false and misleading information to members of
the Class, and the transfer of funds to the enterprise and
to each of the Defendants, all in furtherance of Defendants'
common course of conduct.
91.
CBI engaged in activities which affect interstate commerce.
92.
Plaintiffs have been injured in their business or property
by reason of
Defendants'
violations of 18 U.S.C. § 1962 (a).
93.
Pursuant to 18 U.S.C. § 1964 ( c), Plaintiffs are entitled
to treble their
general
and special compensatory damages, plus interest, costs and
attorneys fees, by reason of Defendants' violations of 18
U.S.C. § 1962 (a).
FIFTH
CLAIM FOR RELIEF
[
Civil RICO; 18 U.S.C. § 1962 (c ) ]
94.
Individual and Representative Plaintiff, on behalf of herself
and all other
CBI
investors, realleges, as if fully set forth, each and every
allegation contained in Paragraph 1 through 93 hereof, and
further alleges, as follows, against all Defendants:
95.
At all material times, Defendants and each of them, were associated
with
one
or more enterprises engaged in, and the activities of which
affected interstate commerce. These enterprises consisted
of association in fact of all Defendants and all corporate
officers, directors and insiders, including CBI, and any of
their affiliates, involved, as hereinabove and hereinafter
described, in the promotion of CBI's pyramid marketing scheme
(the "CBI Enterprise").
96.
Defendants have conspired to conduct, and to participate in
the conduct of,
the
affairs of the CBI Enterprise, and have conducted and participated,
directly and indirectly, in the conduct of the affairs of
said enterprise through a pattern of racketeering activity,
in violation of 18 U.S.C. §§ 1962 ( c) and (d).
This pattern of racketeering activity consisted of repeated
acts of mail fraud, violative of 18 U.S.C. § 1341, repeated
acts of wire fraud, violative of 18 U.S.C. § 1343, repeated
acts of fraud in connection with the purchase and sale of
the subject securities, and repeated breaches of the fiduciary
duties owed by Defendants to the holders and purchasers of
the subject securities, which breaches constituted mail and
wire fraud violative of U.S.C. § 1341 and 1343.
97.
In addition to Defendants' actions involving named Plaintiff's
transactions
as
described in section III of this Complaint, as well as the
Class Action Allegations section of this Complaint, Defendants
engaged and are engaging in similar acts with their other
customers, the members or the proposed Class, throughout the
Class Period, by misrepresenting the status and nature of
the Plaintiffs' investments, by making knowingly false representations
concerning the profits to be derived from investments, by
selling or aiding and abetting sales of unregistered securities,
by failing to disclose and misrepresenting material facts,
and by soliciting funds or aiding and abetting the solicitation
of funds from unsuitable individuals, in a planned effort
to obtain money or property by means of false or fraudulent
pretenses and representations constituting indictable acts
under 18 U.S.C. § 1341 and 18 U.S.C. § 1343.
98.
Defendants have participated in the conduct of the CBI enterprise
and
conspired
with each other by, among other things, offering the investment
to the public without registration or qualification, making
misrepresentations and omissions of material fact through
standardized promotional materials and scripted sales presentations,
concealing the fact, that the profits of CBI marketing executives
are primarily derived from the recruitment of new members
rather than through product sales, and further promoting the
sale of the CBI securities through the techniques described
herein.
99.
These acts all occurred after the enactment of RICO, and within
ten years of
one
another.
100.
Each of these acts had similar purposes, involved the same
of similarly-
situated
participants and methods of commission, and had similar results
impacting similar victims (the members of the Plaintiff Class).
These acts thus constituted a pattern of racketeering activity
within the meaning of RICO.
101.
Through said pattern of racketeering activity, Defendants,
and each of
them,
conducted or participated, directly or indirectly, in the
conduct of such enterprise's affairs.
102.
As a direct and proximate result of Defendants' RICO-violative
activities,
Plaintiffs
and Class members have suffered substantial loss and damage
to their business and property. This loss entitles them to
recover treble damages against Defendants and their costs
of suit, including reasonable attorney's fees, pursuant to
18 U.S.C. § 1964 ( c).
SIXTH
CLAIM FOR RELIEF
[
Civil RICO, 18 U.S.C. § 1962 (d) ]
103.
Individual and Representative Plaintiff, on behalf of herself
and all other
CBI
investors, realleges, as if fully set forth, each and every
allegation contained in Paragraphs 1 through 102 hereof, and
further alleges, as follows, against all Defendants:
104.
In violation of 18 U.S.C. § 1962 (d), Defendants, and
each of them,
conspired
to conduct, and to participate in the conduct of, the affairs
of the aforesaid enterprises and conducted and participated,
directly and indirectly, in the conduct of the affairs of
such enterprises through a pattern of, racketeering activity,
specifically defined as an consisting of repeated acts of
mail fraud, violative of 18 U.S.C. § 1341, repeated acts
of wire fraud, violative of 18 U.S.C. § 1343, repeated
acts of fraud in connection with violations of the federal
securities laws, which breaches also constitute mail and wire
fraud, violative of 18 U.S.C. § 1341 and 1343.
105.
At all relevant times, Defendants knowingly agreed and conspired
with
each
other to commit the predicate acts set forth herein, with
knowledge that such acts were in furtherance of the violative
conduct of the enterprises, and the scheme to engage in unlawful
securities transactions.
106.
Plaintiff and the Class members have been injured in their
business or
property
by reason of the conspiracy to violate 18 U.S.C. § 1962
(a) and (c ), in that Plaintiff and the Class members have
lost their entire investments.
107.
Pursuant to 18 U.S.C. § 1964 (c), Plaintiffs and the
Class members are
entitled
to recover treble damages from Defendants, their cost of suit,
and reasonable attorneys' fees.
SEVENTH
CLAIM FOR RELIEF
[
Fraud and Deceit ]
108.
Individual and Representative Plaintiff, on behalf of herself
and all other
CBI
investors, realleges, as if fully set forth, each and every
allegation contained in Paragraphs 1 through 107 hereof, and
further alleges, as follows, against all Defendants:
109.
Each of the acts, practices, misrepresentations, omissions,
violations, and
other
wrongs complained of above, have been engaged in by Defendants
with malice and with specific and deliberate intent to oppress,
defraud and deceive Plaintiffs.
110.
Defendants, and each of them, knew and know that the Defendants
and
others
identified herein were engaged in the fraudulent conduct as
aforesaid, and that said conduct has constituted a breach
of their duties to investors and a fraud. Notwithstanding
this, said Defendants, and each of them, has engaged in conduct
as hereinbefore described which rendered and continues to
render substantial assistance to, aided and abetted, and concealed
the fraudulent CBI scheme.
111.
With knowledge of the unlawful purpose thereof, said Defendants,
and
each
of them, have entered into an undisclosed agreement to accomplish
the CBI pyramid scheme and in their actions have assisted
that scheme and its injurious results.
112.
As a proximate result of the conduct of Defendants, each of
them,
Plaintiffs
have invested in the investment program in actual and justifiable
reliance thereon, and Plaintiffs have been injured as aforesaid.
113.
As a result, and because Defendants have acted and continue
to act
maliciously
and oppressively, despicably, and in callous disregard of
the rights and interests of Plaintiffs, Plaintiffs are not
only entitled to the damages set forth above, but also to
punitive damages, in a sum not presently known, for the sake
of example and by way of punishing Defendants.
EIGHTH
CLAIM FOR RELIEF
[
False Advertising ]
114.
Individual and Representative Plaintiff, on behalf of herself
and all other
CBI
investors, realleges, as if fully set forth, each and every
allegation contained in Paragraphs 1 through 113 hereof, and
further alleges, as follow, against Defendants:
115.
The promotional seminars, written promotional materials and
all other
promotional
efforts undertaken by Defendants constitute advertising, disseminated
by Defendants, which contained and contain statements which
are untrue and/or misleading, and which are known, or by the
exercise of reasonable care should have been known, to be
untrue or misleading, by Defendants, in violation of the New
York Consumer Protection Act, New York General Business Code
§ 350.
116.
Plaintiff has been injured by Defendants' false and misleading
advertising
and
accordingly are entitled to damages, equitable and injunctive
relief, and reasonable attorneys fees, pursuant to New York
General Business Code § 350-e 3. , on behalf of herself
and all others similarly situated, and request the following
equitable and injunctive relief:
(i) That Defendants, and each of them, be enjoined to cease
and
desist all promotional activities and practices described
in section III of this Class Action Complaint;
(ii)
That Defendants, and each of them, be enjoined from
promoting,
through the use of deceptive and misleading advertising devices,
the CBI pyramid scheme, as described herein; and
(iii)
That Defendants, and each of them, be ordered to disgorge,
for
the benefit of the Class, their CBI profits and compensation
and/or make restitution to the Class.
NINTH
CLAIM FOR RELIEF
[
Declaration that the CBI Marketing Plan
Constitutes
an Illegal Chain Distributor Scheme ]
117.
Individual and Representative Plaintiff, on behalf of herself
and all other
CBI
investors, realleges, as if fully set forth, each and every
allegation contained in Paragraphs 1 through 116 hereof, and
further alleges, as follows, against Defendants:
118.
The CBI marketing system constitutes a "chain distribution
scheme"
within
the meaning of New York General Business Law, § 359-fff,
in that:
(a)
CBI Affiliates give consideration for the opportunity to receive
consideration
to be derived primarily from any person's introduction of
other persons into participation in the scheme, rather than
from the sale of goods, in that CBI Affiliates commit themselves
to purchase a CBI membership and to sell at least two CBI
memberships with the expectation that they will receive the
opportunity to recruit, or have others recruit for them, new
participants whose purchases will in turn result in their
receipt of commissions;
(b)
While CBI Affiliates do receive CBI memberships in addition
to
their
right to receive the various commissions, this does not change
the identity of the CBI scheme as a chain or pyramid distributor
scheme;
(c)
Substantial fees, in the form of the monthly minimum "personal
volume"
are required for entry and continued participation in the
CBI Marketing Plan;
(d)
An affiliate who falls below the minimum personal volume
requirements
will lose the right to participate in the pyramid; and
(e)
The primary focus of the CBI Marketing Plan is the opportunity
to
receive
financial gain through the recruitment of more participants,
rather than the "retail" sale of CBI memberships.
119.
The Defendants have, accordingly, willfully or knowingly promoted,
offered
and granted participation in the CBI Chain distributor scheme,
in violation of New York General Business Law §359-fff.
TENTH
CLAIM FOR RELIEF
[
Deceptive Acts and Practices]
120.
Individual and Representative Plaintiff, on behalf of herself
and all other
CBI
investors, realleges, as if fully set forth, each and every
allegation contained in Paragraphs 1through 119 hereof, and
further alleges, as follows, against Defendants.
121.
The acts, omissions, misrepresentations, practices, and non-disclosures
of
Defendants,
and each of them, as alleged hereinabove, constituted and
constitute deceptive acts or practices in violation of the
New York Consumer Protection Act, New York General Business
Code § 349 in that:
(a)
The CBI Marketing Plan is an illegal chain distributor
scheme
within the meaning of New York General Business Code §359-fff,
in that:
(i)
CBI Affiliates give consideration for the
opportunity
to receive consideration to be derived primarily from any
person's introduction of other persons into participation
in the scheme, rather than from the sale of goods, in that
CBI Affiliates commit themselves to purchase a CBI membership
and to sell at least two CBI memberships with the expectation
that they will receive the opportunity to recruit, or have
others recruit for them, new participants whose purchases
will in turn result in their receipt of commissions;
(ii)
While CBI Affiliates do receive CBI memberships
in
additional to their right to receive the various commissions,
this does not change the identity of the CBI scheme as a chain
or pyramid distributor scheme;
(iii)
Substantial fees, in the form of the monthly
minimum
"personal volume" are required for entry and continued
participation in the CBI Marketing Plan;
(iv)
An Affiliate who falls below the minimum personal
volume
requirements will lose the right to participate in the pyramid;
and
(v)
The primary focus of the CBI Marketing Plan is the
opportunity
to receive financial gain through the recruitment of more
participants, rather than the "retail" sale of CBI
memberships; and
(b)
The earnings claims made in CBI's marketing materials are
unfair
and deceptive in that they are far in excess of the average
monthly income of participants in the CBI Marketing Plan and
they are not made in conjunction with a disclosure of the
average earnings of participants in the Plan or a disclosure
of the percentage of participants who have actually achieved
the earnings stated therein.
122.
Plaintiff and Class members have been injured by reason of
Defendants'
deceptive
acts or practices and are accordingly entitled to their actual
or treble damages up to one thousand dollars for each member
of the class, whichever is greater, equitable relief in the
form of an order enjoining Defendants from continuing to operate
and promote the CBI pyramid marketing scheme and for restitution
and disgorgement of all earnings, profits, compensation and
benefits obtained by the Defendants as a result of such unfair
and deceptive practices, and reasonable attorneys fees, pursuant
to New York General Business Code § 349 (h).
ELEVENTH
CLAIM FOR RELIEF
[Declaration
that the CBI Marketing Plan
Constitutes
an Illegal Postal Lottery
in
Violation of 39 U.S.C. § 3005]
123.
Individual and Representative Plaintiff, on behalf of herself
and all other
CBI
investors, realleges, as if fully set forth, each and every
allegation contained in Paragraph 1 through 122 hereof, and
further alleges, as follows, against Defendants.
124.
The CBI marketing system constitutes an illegal "lottery"
within the
meaning
of 39 U.S.C. § 3005, in that:
(a)
CBI Affiliates receive an opportunity to receive a "prize",
namely,
commissions based on the membership purchases and efforts
of others in the pyramid;
(b)
The element of "chance" is present in that the CBI
Affiliates'
receipt of commissions depends on the efforts of others and
on reaching particular positions in the pyramid, and therefore
is largely dependent upon contingencies over which the Affiliates
have little or no control; and
(c)
CBI Affiliates pay consideration by purchasing
memberships
in CBI and by expending substantial time and effort in securing
additional members and affiliates for CBI.
125.
The Defendants have used the United States mails in furtherance
of their
lottery
scheme, in violation of 18 U.S.C. § 1302 and 39 U.S.C
§ 3005.
VI.
PRAYER FOR RELIEF
WHEREFORE, Individual and Representative Plaintiff request
of this Court the following relief, on behalf of Helen Rhodes
and of all others similarly situated:
1. For an order certifying the proposed Plaintiff Class
under
Fed. R. Civ. P. 23(b) (1) and/or 23 (b) (2) on a mandatory
basis; under 23 (b) (3) on a voluntary basis, or in the alternative,
according to proof; and certifying any necessary or appropriate
subclasses under Fed. R. Civ. P. 23 (c ) (4) (B);
2.
For relief in the nature of rescission of Class members' purchases
of the
subject
securities and recovery of the, consideration by them paid
to Defendants and other amounts expanded in connection therewith,
plus interest thereon at the contract or legal rate from the
date of each said purchase;
3.
For compensatory damages for their lost principal investments,
together
with
interest thereon at the contract or legal rate, plus additional
general and incidental damages, according to proof;
4.
For exemplary and punitive damages for Defendants' fraud,
in an amount
commensurate
with each Defendant's ability to pay, which will be shown
at trial;
5.
For treble damages pursuant to 18 U.S.C. § 1964 (c )
for Defendants' Civil
RICO
violations;
6.
For disgorgement by Defendants, and restitution to Plaintiffs,
of all
earnings,
profits, compensation and benefits obtained by Defendants
as a result of their false advertising and unfair business
practices;
7.
For injunctive relief, as requested above, and the prohibition
of further
offers
or sales of securities in violation of applicable federal
and state law;
8.
For costs incurred herein, including attorneys' fees to the
extent allowable
by
law; and
9.
For such other and further legal and equitable relief; as
this Court may
deem
proper.
DATED:
______________, 1992
Kenneth
G. Gilman, Esquire
David
Pastor, Esquire
GILMAN
& PASTOR
155
Federal Street
Boston,
MA 02110
Telephone
No. : 617/482-1110
Attorneys
for Individual and
Representative
Plaintiff
Of
Counsel:
Douglas M. Brooks, Esquire
MARTLAND
& BROOKS
155
Federal Street
Boston,
MA 02110
Telephone
No. : 617/695-9160
Class
Action Lawsuit
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