BeneveInfluencers

Beneve is a health and wellness direct-selling company operated by Beneve, LLC and headquartered in Daytona Beach, Florida. The company was founded by Judy Willodson, who serves as Founder and CEO, and Ken Eggleston, who serves as Founder and President, and it launched in May 2023. Willodson spent more than 30 years as a network-marketing distributor before founding Beneve, which she funded herself without outside investors. Beneve's product line centers on the Xcelerate line of nootropic coffees and coffee-free energy drinks, along with electrolytes, gut-health, glutathione, creatine, and collagen supplements, and in 2026 it added Renew, a peptide face cream. The company sells in the United States and its territories. In July 2026, Beneve reported sales of $3 million in its first year, $18.4 million in its second, and $34.5 million in its third, with more than 10,000 Independent Influencers and nearly 160,000 customers. These figures are self-reported.