Beneve Review and Profile

Beneve is a health and wellness direct-selling company operated by Beneve, LLC and headquartered in Daytona Beach, Florida. The company was founded by Judy Willodson, who serves as Founder and CEO, and Ken Eggleston, who serves as Founder and President, and it launched in May 2023. Willodson spent more than 30 years as a network-marketing distributor before founding Beneve, which she funded herself without outside investors. Beneve's product line centers on the Xcelerate line of nootropic coffees and coffee-free energy drinks, along with electrolytes, gut-health, glutathione, creatine, and collagen supplements, and in 2026 it added Renew, a peptide face cream. The company sells in the United States and its territories. In July 2026, Beneve reported sales of $3 million in its first year, $18.4 million in its second, and $34.5 million in its third, with more than 10,000 Independent Influencers and nearly 160,000 customers. These figures are self-reported.

Beneve operates as a multilevel-marketing company through independent representatives called Influencers. Enrollment costs $39.95 per year for a virtual business suite, and new Influencers may buy optional Business Builder Enrollment Packs. Beneve says it pays out 65% of total commissionable volume through its compensation plan. Influencers earn a 50% New Customer Bonus on personally enrolled customers' orders during their first 30 days, followed by a monthly Customer Retention Bonus of 15%, 20%, or 30% on repeat orders, depending on the number of active customers. Team compensation is paid through a 12-level unilevel structure, along with a Unilevel Check Match of 15%, 10%, and 5% on the commissions of the first three enrollment levels beginning at the 2 Star rank. The plan also includes Fast Start Bonuses on enrollment packs, a $5 Sampler Bonus, rank-advancement bonuses, a monthly Lifestyle Bonus, health-coverage bonuses, Star and Ambassador leadership pools, and incentive trips. Ranks run from Influencer and Star through 1 Star to 7 Star, Ambassador, and Crown Ambassador. To qualify for commissions, an Influencer must maintain a monthly order of 80 personal volume, or 100 at 3 Star and above.

Income Disclosures:

Npros was unable to find a published income disclosure for Beneve.