DoTerra Earth Essence
Overview, company details, product information, news, events, rankings and Rep listings for DoTerra Earth Essence.
DoTerra Earth Essence Current Status and History
doTERRA is an essential oils and wellness company founded in April 2008 and based in Pleasant Grove, Utah. The company's name is derived from Latin and is commonly described as meaning "Gift of the Earth." doTERRA was built around essential oils and oil blends, and later expanded into diffusers, personal-care products, skincare, hair care, spa products, baby products, supplements, wellness bundles, home products, and other natural-lifestyle items.
doTERRA sells through Wellness Advocates, who can purchase products at wholesale pricing, sell products to retail customers, and build a customer and sales organization. The company's compensation plan includes retail profit, Fast Start commissions, Power of 3 bonuses, Power of 3 Boost bonuses, Unilevel commissions, and pool bonuses tied to rank and performance. Current compensation materials show a 25% retail profit on retail customer orders, Fast Start commissions paid during a new member's first 60 days, and Unilevel commissions that can extend several levels deep depending on rank and qualification. Fast Start commissions are structured at 20% to the enroller, 10% to the enroller's enroller, and 5% to the next upline.
The company remains active at doTERRA.com and reports millions of Wellness Advocates and customers worldwide. doTERRA has also built a public social-responsibility program through the doTERRA Healing Hands Foundation, which was created in 2010 and supports humanitarian and community projects connected to the company's broader sourcing and wellness mission.
doTERRA has received regulatory attention involving health and earnings claims made by distributors or business opportunity participants. The FTC sent the company a warning letter in 2020 involving COVID-era product and income claims. In 2023, the FTC announced actions against three high-level doTERRA distributors over unfounded COVID-19 prevention, treatment, or cure claims; each distributor agreed to pay a $15,000 civil penalty, for a total of $45,000. This is reflection on the specific distributors, not necessarily doTERRA.
Company timeline
- 2008 doTERRA is founded and named for a Latin derivative meaning "Gift of the Earth."
- 2012 Young Living Essential Oils files a lawsuit against doTERRA and former executives, alleging breach of contract and theft of trade secrets.
- 2014 The U.S. Food and Drug Administration issues a warning letter to doTERRA International, LLC, concluding that several essential-oil products are promoted for disease treatment and are unapproved drugs.
- 2017 A jury returns a defense verdict for doTERRA defendants, finding they did not breach their contractual obligations to Young Living.
- 2018 A Utah court awards doTERRA defendants $1,810,344.11 in attorney's fees and about $50,000 in costs after finding Young Living brought its trade-secret claims in bad faith.
- 2021 Truth in Advertising, Inc. lists doTERRA in Appendix A of its June 30 letter to the Federal Trade Commission asking the agency to use penalty-offense authority against specified multi-level marketing companies.
- 2022 David Stirling steps down as chief executive officer and Corey Lindley succeeds him. Emily Wright becomes president, and Greg Cook becomes chairman of the board.
- 2024 Truth in Advertising, Inc. sends a February 14 letter to Dave Doxey, General Counsel of doTERRA, about income claims used to market the business opportunity.
- 2024 doTERRA appoints Kirk Jowers chief executive officer and Murray Smith president. Founding executive Emily Wright becomes chair of the board, after Corey Lindley retires as chief executive officer.
- 2026 Founder David Stirling returns as chief executive officer, succeeding Kirk Jowers.
Executive Team
Dr. David Hill, Founder
Executive Bios
DoTerra Earth Essence News
doTERRA Founder David Stirling Returns as Chief Executive
PLEASANT GROVE, Utah -- February 3, 2026 Essential oils company doTERRA said founder David Stirling has returned as chief executive officer, effective...
doTERRA Lays Off About 290 Employees, 7 Percent of Workforce, in Cost Restructuring
doTERRA International said it will lay off about 290 employees, or 7 percent of its workforce, citing challenging market conditions. The company said the cuts...
doTERRA Names Kirk Jowers Chief Executive, Murray Smith President and Emily Wright Chair
PLEASANT GROVE, Utah -- February 29, 2024 doTERRA International announced a series of executive changes, appointing Kirk Jowers chief executive officer, Murray...
Former doTERRA Employee Sues Over Overtime Pay That Excluded Bonuses
Dustin Bingham, who says he worked for doTERRA from 2017 to 2023, sued doTERRA International LLC, doTERRA United States LLC and doTERRA Inc. in the U.S....
FTC Takes Action Against Three doTERRA Distributors Over COVID-19 Health Claims
The Federal Trade Commission said the Department of Justice filed lawsuits on the FTC's behalf against three current and former high-level doTERRA...
Related companies and people
These people and companies appear in the public record around DoTerra Earth Essence:
Sources
- doTERRA — Official history: founded in 2008 and named doTERRA, a Latin derivative meaning "Gift of the Earth"
- Natural Products Insider — August 15, 2013: Young Living's original lawsuit against doTERRA and former executives was filed in 2012
- U.S. Food and Drug Administration — Wayback of the official September 22, 2014 warning letter to doTERRA International, LLC (live FDA page is gone)
- Ballard Spahr — Defense verdict: jury finds the doTERRA defendants did not breach their contracts
- PR Newswire — July 12, 2018 release: July 10 ruling awards $1,810,344.11 in fees plus about $50,000 in costs
- Truth in Advertising — Lists doTERRA as Appendix A entry 131
- Npros News — December 22, 2021 announcement of the 2022 CEO, president, and chairman transition
- Truth in Advertising — February 14, 2024 letter to Dave Doxey, General Counsel
- doTERRA — February 29, 2024 release appointing Jowers CEO, Smith president, and Wright chair
- doTERRA — February 3, 2026 release: David Stirling returns as CEO, succeeding Kirk Jowers
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