doTERRA is an essential oils and wellness company founded in April 2008 and based in Pleasant Grove, Utah. The company's name is derived from Latin and is commonly described as meaning "Gift of the Earth." doTERRA was built around essential oils and oil blends, and later expanded into diffusers, personal-care products, skincare, hair care, spa products, baby products, supplements, wellness bundles, home products, and other natural-lifestyle items.
doTERRA sells through Wellness Advocates, who can purchase products at wholesale pricing, sell products to retail customers, and build a customer and sales organization. The company's compensation plan includes retail profit, Fast Start commissions, Power of 3 bonuses, Power of 3 Boost bonuses, Unilevel commissions, and pool bonuses tied to rank and performance. Current compensation materials show a 25% retail profit on retail customer orders, Fast Start commissions paid during a new member's first 60 days, and Unilevel commissions that can extend several levels deep depending on rank and qualification. Fast Start commissions are structured at 20% to the enroller, 10% to the enroller's enroller, and 5% to the next upline.
The company remains active at doTERRA.com and reports millions of Wellness Advocates and customers worldwide. doTERRA has also built a public social-responsibility program through the doTERRA Healing Hands Foundation, which was created in 2010 and supports humanitarian and community projects connected to the company's broader sourcing and wellness mission.
doTERRA has received regulatory attention involving health and earnings claims made by distributors or business opportunity participants. The FTC sent the company a warning letter in 2020 involving COVID-era product and income claims. In 2023, the FTC announced actions against three high-level doTERRA distributors over unfounded COVID-19 prevention, treatment, or cure claims; each distributor agreed to pay a $15,000 civil penalty, for a total of $45,000. This is reflection on the specific distributors, not necessarily doTERRA.