Overview, company details, product information, news, events, rankings and Rep listings for Natura.
Natura was founded in São Paulo in 1969 by Luiz Seabra and adopted direct selling as its primary distribution model in 1974. The company grew into one of Latin America's largest cosmetics businesses, emphasizing plant-based ingredients, refillable packaging and materials sourced through relationships with Amazonian communities. Major product ranges include Ekos, Chronos Derma, Tododia, Una, Kaiak, Essencial, Lumina, Mamãe e Bebê and Natura Homem.
Independent Beauty Consultants purchase or sell Natura and Avon products, earn retail profit and advance through performance levels that provide higher profit percentages, benefits and recognition. Natura also supports digital storefronts and direct customer ordering. The model is primarily direct selling, although consultants can develop and support sales networks under the company's growth plan. Natura completed the operational integration of Natura and Avon across Latin America in 2025. It also completed the sale of Avon International and Avon Russia as part of a broader corporate simplification, while retaining and relaunching the Avon brand in Latin America.
Natura's beauty and personal-care company operates in eight Latin American countries through more than 2.8 million Natura and Avon beauty consultants, ecommerce, mobile applications and more than 1,000 stores. Natura reported R$22.2 billion in 2025 net revenue from its Latin American operations.
João Paulo Ferreira, Chief Executive Officer
Silvia Vilas Boas, Chief Financial Officer and Investor Relations Officer
Luiz Seabra, Founder and Board Member
Guilherme Leal, Co-Founder and Board Member
Pedro Passos, Co-Founder and Board Member
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Add an Instant REP ListingProduct Line: Primary Products: Fragrances, facial skincare, makeup, body lotions, soaps, haircare, men’s grooming products, baby care and Amazonian botanical products.
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SAO PAULO, Brazil -- August 31, 2026
Natura said Alessandro Carlucci will become chief executive officer on October 1, 2026, succeeding Joao Paulo Ferreira, who will leave the company on September 30 after a decade in the role.
Carlucci had been chairman of the board and a director since 2025, and previously served as Natura CEO from 2005 to 2014 after a long executive career at...
SAO PAULO, Brazil -- August 27, 2026
Natura shareholders approved measures tied to Advent International's Lotus fund investment, including a waiver related to a mandatory tender offer trigger and an expansion of the board to elect two additional directors nominated in connection with Advent.
Advent's Juan Pablo Zucchini and Rafael Patury Carneiro Leao were elected after Lotus re...
SAO PAULO, Brazil -- August 10, 2026
Natura reported second-quarter 2026 revenue of 5.2 billion Brazilian reais, saying Brazil was pressured by product unavailability, temporary tax mismatches and a subdued consumption environment, while Hispanic America grew 7.2% in constant currency.
Consolidated EBITDA was 620 million reais with a 12.0% margin, up 470 basis points sequentiall...
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