Nueva Review and Profile
Overview, company details, product information, news, events, rankings and Rep listings for Nueva.
Nueva Overview
Nueva Global LLC is a wellness, beauty, travel, and lifestyle company founded by Brian McMullen in 2025. The company was organized following the abrupt April 11, 2025, closure of Modere, a direct-selling company that had operated for 23 years. Nueva attracted a substantial contingent of former Modere distributors and field leaders during its prelaunch period and held its official launch event in Orlando, Florida, from March 5 through March 7, 2026.
Nueva markets nutritional supplements, functional beverages, skincare products, beauty products, merchandise, and travel memberships. Its featured products include Nueva Nitro, an energy and focus drink mix; Nueva Morning, a Colombian coffee containing nootropics, Cogni-Grape, lion's mane, and cordyceps; Nueva Snow Slim, a weight-management supplement formulated with Morosil blood-orange extract, tremella mushroom, and other ingredients; and Nueva Snow Collagen, a collagen supplement promoted for hydration and renewal. The company also provides access to two travel platforms offering discounted hotels, resorts, and travel experiences.
Nueva operates through independent distributors known as Social Marketers. Social Marketers receive personalized online storefronts and can earn retail commissions by referring customers to Nueva products and services. Retail commissions reach as high as 40% of customer purchases. Representatives who recruit and develop sales organizations can also earn leadership bonuses, team overrides, and rank-advancement benefits. This combination of retail commissions and compensation tied to multiple levels of recruited representatives establishes Nueva as a multilevel-marketing company.
The business opportunity combines physical wellness and beauty products with digital travel services. Nueva describes this as a dual-sided compensation model, allowing Social Marketers to promote wellness products, travel memberships, or both. Enrollment is offered without a registration fee, although representatives may incur product, subscription, travel-membership, marketing, and qualification expenses while operating the business.
Nueva Owners, Executives and Executive Consultants
Brian McMullen, Founder
Cassandra Hatter, Chief Product Development and Innovation Officer
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Product Line: Product line: Nutritional supplements, functional beverages, beauty products and travel memberships Primary products: Nueva Nitro, Nueva Snow Slim, Nueva Morning, Nueva Snow Collagen and Nueva Body
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