Red Aspen Review and Profile

Red Aspen was founded in 2017 by sisters Jesse McKinney and Genie Reese and their longtime friend Amanda Moore. Based in Meridian, Idaho, the company entered direct selling with a social-media-focused model rather than the traditional catalog and home-party approach. Red Aspen grew quickly, reaching $20 million in annual sales in 2020 and $34 million in 2021. The company has since surpassed $100 million in lifetime sales and currently reports a community of more than 14,000 Brand Ambassadors.

The product line began with false eyelashes and expanded into a broader beauty collection that includes its popular Nail Dashes press-on nails, mascara, lip products, complexion cosmetics, eyebrow products, skincare, nail-care products, adhesives, and beauty accessories. Red Aspen operates primarily through e-commerce and social selling, with Brand Ambassadors sharing personalized shopping links, social-media content, and online Pop Up events rather than relying heavily on traditional in-home parties.

Red Aspen uses a multilevel compensation plan with separate sales and team-building tracks. Brand Ambassadors earn 25% to 35% personal commissions on product sales and become Sales Active at 120 Personal Volume per month. Team-building commissions extend through as many as three downline levels at rates ranging from 3% to 10%, while higher leadership ranks can earn generation commissions of 1% to 2% through as many as four generations. At least 50% of Group Volume used for qualification must come from sales to customers who are not Red Aspen Brand Ambassadors. The company also offers Fast 45 incentives, leadership bonuses, rank promotions, and other recognition programs.

New Brand Ambassadors currently join by purchasing a business kit, with the entry-level Curious Business Kit priced at $49 and including products, training materials, and a three-month website subscription. Red Aspen also operates a separate Affiliate program for participants who primarily want to earn on personal product referrals without initially building a full Brand Ambassador organization. Affiliates who generate qualifying sales can upgrade into the Brand Ambassador program.