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Company Profile

About Red Aspen

Red Aspen was founded in 2017 by sisters Jesse McKinney and Genie Reese and their longtime friend Amanda Moore. Based in Meridian, Idaho, the company entered direct selling with a social-media-focused model rather than the traditional catalog and home-party approach. Red Aspen grew quickly, reaching $20 million in annual sales in 2020 and $34 million in 2021. The company has since surpassed $100 million in lifetime sales and currently reports a community of more than 14,000 Brand Ambassadors.

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