TriVita Review and Profile
Overview, company details, product information, news, events, rankings and Rep listings for TriVita.
TriVita Overview
TriVita is a Scottsdale, Arizona-based wellness company founded in 1999 by Michael R. Ellison. The company was built around a "whole-person wellness" theme that combines physical, emotional, and spiritual health, with official company materials emphasizing Bible-based and science-supported wellness. TriVita's longtime product focus has been nutritional supplements and wellness products, including formulas for inflammation management, bone and joint health, heart health, immune support, digestive health, brain and nerve health, muscle health, energy, sleep and stress support, men's and women's health, and general nutritional support.
TriVita operated for years in the direct-selling channel and was listed as a Direct Selling Association member in Arizona in a 2014 DSA member-company listing. A 2017 TriVita compensation-plan chart described an "ITBO" structure with weekly bonuses, rank advancement bonuses, monthly total group volume requirements, a 50% team rule, leadership bonuses, and unilevel compensation paid across multiple tiers. That older structure reflected a network-marketing-style compensation model built around customer volume, team volume, ranks, and sponsored business lines.
TriVita's current public-facing business is different. The company now markets products through TriVita.com, customer memberships, subscriptions, VitaPoints rewards, and a formal TriVita Affiliate Program. Its current affiliate terms offer a 50% commission on a new customer's first purchase and residual commissions listed at 15% on Tier 1, 5% on Tier 2, and 2% on Tier 3, with payments made through PayPal. The company's affiliate page also says additional commissions can be earned by recruiting other affiliates, including up to an additional 7% of those affiliates' customer referrals. TriVita therefore remains active, but its current model is presented more as e-commerce plus affiliate marketing than as the older ITBO/direct-selling opportunity.
TriVita's regulatory history includes a major Federal Trade Commission case involving Nopalea, its cactus-fruit wellness drink. In July 2014, TriVita, Ellison Media Company, Michael R. Ellison, and Susan R. Ellison settled FTC charges that Nopalea advertising made unsupported claims that the drink could treat or relieve inflammation, pain, swelling, breathing problems, respiratory conditions, and skin conditions. The settlement required $3.5 million for consumer refunds. In May 2015, the FTC announced it was mailing almost 500,000 refund checks totaling approximately $3 million to consumers. In a separate trademark matter, the Federal Circuit affirmed the refusal to register NOPALEA as a trademark in 2015, finding the term descriptive for dietary and nutritional supplements containing nopal juice.
TriVita Owners, Executives and Executive Consultants
Michael R. Ellison, CEO
Barry Borthistle, International President and Co-Founder
Npros.com archives executive bios for TriVita and other companies. Use the links below for specific executive biographies and related company history.
- Michael R Ellison / CEO and Co-Founder
- Barry Borthistle / International President and Co-Founder
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Product Line: Nutritionals, Whole Foods, Body Care
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