Barry Borthistle, International President and Co-Founder
With 25 years of marketing leadership experience, Barry was a successful developer of four independent direct sales businesses when he co-founded TriVita, Inc. with Michael Ellison. He served as the corporate president of an international $200 million marketing company, and has served on the Board of Directors of the Direct Sales Association in his native Canada. In 1997, Barry was awarded the prestigious Winston Churchill Award and the Price-Waterhouse Recognition for New Start-Up Companies award in 1996.