Amway Korea Names Shin Eun-ja CEO
Amway Korea has named its chief marketing officer, Shin Eun-ja, as its new chief executive, the company said October 21, 2024.
Shin joined Amway Korea in 1995 and built her career in business strategy and marketing. She moved to Amway Southeast Asia as a marketing executive in 2014, became chief marketing officer for Southeast Asia and Oceania in 2016, and returned to Amway Korea as CMO in 2019. The appointment reflected the need for new leadership amid recent difficult business conditions and results, according to the report.
Former Chief Executive Bae Soo-jung will stay on as an adviser to support the transition and is expected to become chair of the Korea Direct Selling Mutual Aid Cooperative.
"She is the right person to lead Amway Korea," said Amway global Chief Executive Michael Nelson.
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