Company Profile

Amway Review and Profile

Overview, company details, product information, news, events, rankings and Distributor listings for Amway.

Amway Overview

Address 7575 Fulton Street
Ada MI 49355-001
Phone 616-676-6000
Fax 616-676-7102

Amway is currently believed to be teh largest multi-level marketing company in the world, by revenue, bringing in an estimated $8 billon dollars annually.

Founded in 1959, Amway launched a direct sales business model. The original product offered by Amway was Liquid Organic Cleaner. It was the first concentrated, bio-degradable, and environmentally friendly cleaning product. Since then, Amway has expanded from home products to a global leader in the health and beauty categories, with more than 3 million Independent Business Owners worldwide.

Amway's brands include Legacy of Clean environmentally sensitive cleaning products, Nutrilite nutrition products, Artistry skincare and makeup products, and more.

IBOs make money in two ways: by selling Amway products (like Nutrilite vitamins, Artistry skincare, and eSpring water filters) directly to retail customers, and by recruiting new members to build a multi-tiered sales team (their downline) to earn bonuses on those collective sales.

The Amway corporate vision is �Helping people live better lives.� The company's One by One Campaign for Children helps disadvantaged children around the world and supports numerous causes such as Boys & Girls Clubs of America, Easter Seals, U.S. Dream Academy, and disaster relief.

New Amway Independent Business Owners must register with the company and pay a $62 registration fee which includes a Welcome Kit with a step-by-step guide to understanding the business and bonus programs. New IBOs may also purchawse an optional product kit containing $150 worth of full-size Amway products and samples, as well as product brochures and tools to help introduct products to customers. Amway offers a 100% money-back guarantee on business registration fees, training materials and services purchased in the first 90 days after registration. The company offers its IBOs customer support, live and online training courses for sales and product knowledge, the Amway iPhone App for placing orders and online business management, incentive programs, leadership and business training, and the Independent Business Owners Association International, an advocacy organization independent of Amway that advises the corporation on behalf of its IBOs.

Amway IBOs can earn monthly performance bonuses ranging from 3% to 25% of business volume depending on monthly productivity, monthly and annuyal leadership bonuses, cash awards, business incentives based on group performance, and retail mark-up on sales to customers.

Amway Owners, Executives and Executive Consultants

Doug DeVos, President and CEO
Steve Van Andel, Chairman

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Amway Topics

Amway and Alticor

Alticor is the parent company of Amway, and therefore Quixtar as well. At the core of Alticor, there is Amway. Alticor was formed in 2000 as a holding company and operates five businesses: direct-selling giant Amway, Web-based sales firm Amway Global/Quixtar, Amway Hotel Corp. (corporate development for Alticor and affiliates), upscale cosmetics company Gurwitch Products, and Access Business Group (manufacturing, logistics services)....

Amway and Quixtar

Quixtar and Amway are both owned by Alticor Inc.; with Quixtar being a susidiary of Amway North American, and Amway Global a subsidiary of Quixtar. Many of the inefficient and time consuming distribution and payment methods from Amway have been eliminated with Quixtar. Prospects are presented with a business plan where they can earn by teaching others how to shop at Quixtar....

Amway India

Established in 1995, Amway India commenced its commercial operations in May 1998 and has emerged as the largest Direct Selling FMCG Company. The company is headquartered at the National Capital Region of India - New Delhi....

Amway Products

Amway products are backed by extensive research, numerous patents, and a 180 day guarantee. Critics state that the products are overpriced and that the company uses cult-type practices to further their business model. However, customers are loyal and consistently keep the company ahead of any competition with substantial sales increases year after year....

Amway Scam

Amway is a MLM company that is a part of several larger companies like Alticor and Quixtar. The basic premise behind being an Amway distributor are to sell the products of course....

Amway Products and Product Reviews

Product Line: Home Products, Nutritionals

No product reviews are currently listed for Amway.

Amway News

Home Business News Archive

Amway CEO Reaffirms Long-Term China Investment and Strategic Market Role

BEIJING -- September 23, 2026

Amway President and CEO Michael Nelson said the company remains fully committed to China and will continue to invest for the long term, describing China as one of Amways most strategic markets after more than 30 years in the country.

Nelson said Amways Guangzhou manufacturing base is its largest production hub worldwide and the only facility able to...

Amway Opens Uzbekistan Market with Local Website Office and Warehouse

TASHKENT, Uzbekistan -- September 1, 2026

Amway officially began operations in Uzbekistan, launching a dedicated local website and online shop and inviting residents to register as partners, VIP+ customers or customers and place orders in the new market.

The company said a Uzbekistan contact center is operating in full mode from September 1, and local reporting described accompa...

Amway Expands Jason Leng Role to Managing Director for Indonesia and Philippines

KUALA LUMPUR, Malaysia -- September 1, 2026

Amway said Jason Leng Kek Mun assumed an additional leadership role as managing director of Amway Indonesia and Amway Philippines effective September 1, 2026, expanding his remit across the Malaysia, Singapore, Brunei, Indonesia and Philippines (MSBIP) cluster.

Leng was appointed managing director and non-independent executive director...

Amway $225 Million FTC Settlement Still Awaits Court Approval and Refund Claims Process

ADA, Mich. -- October 3, 2026

Amway Corp. and two major affiliates have agreed to pay 225 million dollars under a proposed settlement with the Federal Trade Commission and the state of Washington over allegations of unfair and deceptive recruiting tactics, but former Independent Business Owners still have no claim form, website or deadline for seeking redress.

The FTC and Washin...

Amway Invests 15 Million in Ada Plant for Sugar Free Energy Drinks

Amway has invested 15 million dollars to redesign a 9,000-square-foot manufacturing facility that will make what it called the first exclusively sugar-free energy drink brand sold globally.

Brian Kraus, vice president of global manufacturing, said this is the first carbonated beverage plant for Amway in Ada. He said the project is part of a wider push to upgrade facilities, add manufact...

Amway Events and Meetings

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