Amway Launches New Artistry Facial Sunscreen for All Skin Tones

ADA, Mich., June 5, 2012 -- In our daily fight against the look of uneven skin, an effective facial sunscreen is crucial. New ARTISTRY® TIME DEFIANCE® UV Defense SPF 50, exclusively from Amway, not only protects skin from sun damage, it also helps reduce the appearance of existing dark spots, discolorations, and redness. TIME DEFIANCE UV Defense SPF 50 uses an exclusive Balanced Brightening Complex that includes 10 natural plant extracts known for their brightening, soothing, and antioxidant properties to help give skin a brighter look.

TIME DEFIANCE UV Defense SPF 50 from Amway also offers another advantage: Its ultra-light formula absorbs instantly, which means no ashy look regardless of skin tone.

"Amway scientists are committed to creating products that fulfill the needs of women of every color. TIME DEFIANCE UV Defense SPF 50 responds to the need we've heard from consumers for a sunscreen that looks and feels as good on darker skin as it is for lighter skin types," says Jori Hartwig, Vice President of Marketing for Amway North America.

"There is a common misconception that darker-skinned individuals are not at risk of sunburn or skin cancer. Although those with dark skin won't get sunburned as quickly, they can still burn and are still susceptible to UV-induced damage such as wrinkles, age spots, uneven pigmentation, and skin cancer," cautions Rhonda Solberg, a scientist behind TIME DEFIANCE UV Defense SPF 50.

In the formula of the Balanced Brightening Complex, Rhonda highlights the presence of white tea extract, chamomile extract, and bitter orange peel extract. TIME DEFIANCE UV Defense SPF 50 also contains moisturizing ingredients and is water-resistant.

ARTISTRY The ARTISTRY brand, exclusively from Amway, is a global leader in premium beauty, offering unprecedented skincare solutions backed by dermatologist testing, advanced science, unparalleled proof of performance, and personalized service unmatched by any beauty counter in the world. The ARTISTRY brand generates more than $1 billion in annual global sales and is among the world's top five, largest-selling premium skincare brands.