Amway Opens Uzbekistan Market, Continuing Central Asia Expansion After Mongolia and Kyrgyzstan

TASHKENT, Uzbekistan - October 26, 2026

Amway formally celebrated the opening of Amway Uzbekistan on October 26, adding the Central Asian country as its newest market after operations there began on September 1.

The Ada, Michigan-based direct seller said it has set up a local presence in Tashkent, including physical operations and local logistics, to supply nutrition, beauty, personal care and home care products to Amway Business Owners and their customers in Uzbekistan, a country of more than 38 million people. The company called the market one of the largest and most dynamic economies in Central Asia and pointed to what it described as a rapidly growing entrepreneurial population.

"Welcoming Uzbekistan to the global Amway family is a proud milestone for our company as we accelerate our reach across Central Asia," said Michael Nelson, Amway's president and chief executive officer. "This vibrant, rapidly growing market represents a powerful intersection of thriving entrepreneurship and a deep desire for health and wellness solutions. By establishing an infrastructure, including physical presence and local logistics, we look forward to introducing Amway's world-class, science-based products to the market."

The Uzbekistan launch follows Amway's entries into Mongolia in December 2024 and Kyrgyzstan in September 2025. The company said the Central Asia expansion includes investment in local jobs and regional infrastructure. It did not disclose how much it is spending on the Uzbekistan operation, how many Business Owners have enrolled, or sales targets for the new market.

Amway, privately held by the DeVos and Van Andel families, is headquartered in Ada, Michigan, and sells Nutrilite, Artistry and XS products through independent Business Owners in more than 100 countries and territories. It describes itself as the world's largest direct selling company based on 2025 revenue, citing an annual industry ranking.