eXp Realty Expands Into Brazil and Names Ernani Assis to Lead It
eXp World Holdings, the parent of eXp Realty, opened in Brazil under the name eXp Brazil. Ernani Assis will be managing director and broker. Global president Michael Valdes is leading the international push.
Valdes said the Brazil opening puts the company on six continents. The business was already in Australia, Canada, France, India, Mexico, Portugal, Puerto Rico, South Africa, and the United Kingdom. He pointed to a large economy, a population of 213 million, and a real estate market he said fits the company model. The first focus will be Sao Paulo, Rio de Janeiro, and Minas Gerais, with coverage planned for major cities and regions after that.
Assis said the launch comes as the Brazilian property market recovers and that agents will get training, remote flexibility, and back-office support, plus a pay structure that is new to that market. The company had opened in Puerto Rico in January and said it planned launches in Italy and Hong Kong in the first quarter of 2021.
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