Farmasi
September 29, 2021
Farmasi said it expanded operations into Mexico and Canada. North America chief executive Sinan Tuna said the move is meant to bring the product line to more beauty influencers and customers in those markets.
The company is headquartered in Istanbul, Turkey. At the time of the announcement it had a presence in 29 countries, about 4 million beauty influencers, and about 1,500 employees. The Mexico and Canada openings add two North American markets to that footprint.
The expansion is a country launch, not a single-item product release. It gives the Turkish beauty company a direct-selling presence on both sides of the United States border.