LegalShield
December 10, 2021
PPLSI, the parent of LegalShield and IDShield, named Cara Whitley chief marketing officer. She has more than two decades in marketing, branding, partnerships, and business development, including executive roles at large companies and brand work at Century 21.
Chief executive Jeff Bell said her digital, loyalty, and retention experience was the reason for the hire and that she would lead a continued marketing and brand overhaul. She will oversee marketing for the legal and identity brands.
The appointment follows a November expansion that added technology chiefs at the same parent company. Together the two moves refill commercial and technology leadership rather than the chief executive seat.