LifeVantage Expands International Operations in Canada

SALT LAKE CITY, June 4, Jun 04, 2013 -- LifeVantage Corporation, a company dedicated to helping people achieve healthy living through a combination of a compelling business opportunity and scientifically validated products, has announced that it has expanded its direct selling business into Canada.

Previously, LifeVantage has sold its products, Protandim(R), the Nrf2 Synergizer(R) and TrueScience(R) Anti-Aging Cream on a limited basis to preferred customers in Canada, but did not offer the opportunity for interested customers to participate in the company's business opportunity. Effective June 5, however, the company will be accepting applications for independent distributors in Canada and will begin paying commissions to qualified independent distributors later during the month of June.

"For nearly two years, our distributors and preferred customers have demonstrated a substantial demand for our products and business opportunity in Canada," said LifeVantage President and Chief Executive Officer Douglas C. Robinson. "We also realize that a large opportunity exists for network marketing growth in the country. The World Federation of Direct Selling Associations reported a market of approximately 700,000 distributors and sales of $2.2 billion in 2011 in Canada. We believe an expansion into Canada is, therefore, directly in-line with our commitment to increase operations in countries that we believe represent long-term growth opportunities."

Mr. Robinson continued, "We will begin our Canadian expansion by continuing to offer both Protandim(R) and TrueScience(R) to preferred customers and now distributors in Canada, and expect to offer our new LifeVantage Canine Health product in Canada in the future."

With this expansion into Canada, LifeVantage is now doing business in the United States, Canada, Mexico, Japan, Hong Kong and Australia.