Company Profile

LifeVantage Review and Profile

Overview, company details, product information, news, events, rankings and Rep listings for LifeVantage.

LifeVantage Overview

Address 6400 South Fiddler
Suite 1750
Englewood Colorado 801011
Phone 720 488 1711

LifeVantage Corporation is an active publicly traded wellness and nutrigenomics direct-selling company operating at LifeVantage.com under the Nasdaq ticker LFVN. The company traces its operating business to 2003 and built its brand around Protandim, a dietary supplement line positioned around Nrf2, NRF1, and NAD "activation." LifeVantage's current product portfolio includes Protandim, the LifeVantage line of dietary supplements including the MindBody GLP-1 System, TrueScience skin, hair-care, and liquid collagen products, AXIO nootropic energy drink mixes, PhysIQ, and Petandim for dogs. In fiscal 2025, LifeVantage reported $228.5 million in total net revenue, up from $200.2 million in fiscal 2024.

LifeVantage operates through a multilevel direct-selling model using independent consultants. The company's 2025 annual report states that independent consultants sell products, enroll and educate new consultants, and can create multiple levels of compensation through a downline, while also stating that LifeVantage pays commissions only on product sales and not for enrolling consultants. LifeVantage reported approximately 51,000 active independent consultants as of June 30, 2025, compared with 49,000 a year earlier.

The company has recently updated its compensation structure. LifeVantage implemented its Evolve Compensation Plan in several markets beginning in 2023, expanded it to Canada, Mexico, and Europe in 2024, and launched optimized versions in additional markets in late 2024 and 2025. Its 2025 annual report described commissions and incentives expense of $102.3 million, or 44.7% of revenue, for fiscal 2025, compared with $85.9 million, or 42.9% of revenue, in fiscal 2024.

LifeVantage's regulatory and litigation history includes a 2017 FDA warning letter over disease-related claims made for Protandim and related Nrf2 materials, including claims involving cardiovascular disease, Alzheimer's, Parkinson's, skin cancer, and cancer prevention or treatment. The company also faced a 2018 distributor class action alleging that its MLM structure operated as an illegal pyramid scheme; a Utah federal court denied class certification in April 2022. A separate 2016 securities class action was dismissed with prejudice in 2017, with LifeVantage later reporting that the derivative actions tied to that matter were voluntarily dismissed without payment.

LifeVantage Owners, Executives and Executive Consultants

David Brown, President and CEO

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LifeVantage Products and Product Reviews

Product Line: Potandim

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LifeVantage News

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LifeVantage Introduces New Products, Training and Tools

SALT LAKE CITY, Nov. 06, 2017 -- LifeVantage Corporation just concluded Elite Academy, 2017. The event, held at Disney's Coronado Springs Resort in Orlando, Florida serves as an important forum for new product announcements, training, and motivation.

LifeVantage kicked off Elite Academy by announcing two new products: Omega+™ and Stacks. According to Chief Science Officer Nathalie Chevreau,...

LifeVantage Appoints Charles J Wach COO

SALT LAKE CITY, March 09, 2017 -- LifeVantage Corporation announced today the appointment of Charles J. Wach as Chief Operating Officer, effective March 13, 2017.

'We are pleased to have Charles 'Chuck' Wach join the company as COO,' said LifeVantage President and Chief Executive Officer, Darren Jensen. 'He is an accomplished leader with operations experience in the nutritional supplement, ...

LifeVantage Announces Protandim NRF1 Product Cyber Launch

Company to host May 17th Live Cyber Launch event

SALT LAKE CITY, April 21, 2016 -- LifeVantage Corporation will be hosting a live cyber event on May 17, 2016 at 6:00 PM MDT, to launch its much-anticipated Protandim NRF1 product. The launch event will be broadcast worldwide and will be shown live at lifevantage.com/live.

The Protandim NRF1 Synergizer is formulated to strengthen the...

LifeVantage Launches PhysIQ Weight Management System

SALT LAKE CITY, Dec. 17, 2015 -- LifeVantage Corporation, has launched its much-anticipated PhysIQ™ Smart Weight Management system. The company announced the PhysIQ product line during its Global Convention in October, then hosted a live cyber-launch that was broadcast worldwide through the company's website. The live telecast was viewed in 21 countries, had more than 11,000 unique views, and had ...

LifeVantage Launches TrueScience Micro Lift Serum

Company Expands Its Revolutionary TrueScience(TM) Skin Care System

SALT LAKE CITY -- LifeVantage Corporation, has launched TrueScience Micro Lift Serum for immediate distribution in the United States. The TrueScience Micro Lift Serum is a natural way to instantly diminish the look of crow's feet, baggy skin, and dark circles around the eyes. In as little as 3 minutes, it visibly tightens, s...

LifeVantage Events and Meetings

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