Market America Names Former Avon Sales Chief Steve Bosson Chief Growth Officer

GREENSBORO, North Carolina -- December 13, 2023

Market America Worldwide, the product brokerage and online shopping company behind SHOP.COM, has named Steve Bosson chief growth officer, a new role focused on expanding the company's global reach and economic impact.

Bosson joins after a 29-year career at Avon, where he most recently served as president of sales and chief operations officer and president of sales for the United States and North America. He earlier held roles in Avon's Europe, Middle East and Africa operations. The company said he has experience in international direct selling, digital transformation and sales-leader programs.

"We are going big here with Steve coming onboard to help us continue to grow this amazing company," said Marc Ashley, president of Market America. "Steve is focused on growth of the entire business, whether it's new market entries, leading the commercial activation of existing markets, or supporting brand new product launches and initiatives."

Co-founder and Chief Executive Loren Ridinger and Ashley announced the appointment. Market America was founded in 1992 by JR Ridinger and sells through independent distributors.