Mary Kay Expands Into Hungary as Part of European Growth Push
DALLAS, Texas -- November 30, 2023
Mary Kay Inc. is expanding into Hungary, its latest new market in Europe, the company announced.
Mary Kay Hungary will be run from the offices of Mary Kay Czech Republic in Prague, under Edita Szaboova, general manager of Mary Kay Czech Republic and Slovakia. The company scheduled launch events in both Prague and Budapest. The expansion coincides with the Dallas-based company's 60th anniversary.
"The expansion into Hungary is something we have always considered, and we know the time to introduce our unparalleled career opportunity and irresistible products in this new market is NOW," said Tara Eustace, president of Mary Kay's Europe region. Eustace said she expected the company's Czech and Slovak operations to build earning opportunities for women in Hungary.
Szaboova said the company's research showed Hungarian women would embrace the opportunity to run their own businesses. Mary Kay said it plans educational programs, mentorship and economic investments in the country as part of the launch.
Mary Kay sells skin care and color cosmetics through independent beauty consultants in more than 35 countries.
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