Since 1963, Mary Kay has promoted a company mission built around beauty, personal selling, entrepreneurship, and women's advancement. Founded by Mary Kay Ash, the company became one of the best-known names in beauty direct sales by combining product demonstrations, consultant recognition programs, leadership development, and a large independent sales force. Mary Kay's product line includes skincare, makeup, body products, fragrance, men's products, beauty tools, and related personal-care items, supported by ongoing research and product development.
Mary Kay operates through Independent Beauty Consultants who sell products directly to customers and can earn retail profit on personal sales. The company states that consultants can earn 30% profit immediately and up to 50% profit on products sold at suggested retail, with no requirement to recruit team members in order to sell products. Mary Kay's broader sales-force structure includes team-building, Independent Sales Directors, National Sales Directors, career-car incentives, and other recognition programs tied to sales-force performance.
Mary Kay remains active in more than 40 markets worldwide and continues to be recognized as one of the largest and longest-running beauty direct-sales companies. The company is also known for its social responsibility programs and for The Mary Kay Ash Foundation, founded in 1996 to support organizations working to end domestic violence and cancers affecting women. Mary Kay has received advertising-claim scrutiny, including a 2021 DSSRC review involving income-related claims and inclusion on the FTC's 2021 Notice of Penalty Offenses recipient list for money-making opportunities and endorsements/testimonials.
Mary Kay Cosmetics offers skin care, makeup, body and sun care, fragrance, and men's personal care products. Most Mary Kay cosmetics are fragrance free and offer stabilizing packaging. Mary Kay products are sold through home parties where the hostess can earn free products and take advantage of exclusive offers and a one-on-one consultation during the party.
Mary Kay is devoted to developing alternative methods for product testing that do not involve animals. The scientists employed by Mary Kay meet and consult regularly with independent dermatologists and medical experts around the world. Mary Kay Inc. offers a 100% satisfaction guarantee for all of its products. If for any reason a customer is not completely satisfied with any Mary Kay product, it will be replaced without charge, exchanged, or the full purchase price refunded. Mary Kay Independent Beauty Consultants earn 50% profit on everything they sell. The company offers its Consultants the opportunity to earn rewards and prize incentives such as cars, luxury trips and jewelry. New Mary Kay Independent Beauty Consultants must sign an agreement and purchase a Starter Kit for $100.