Nu Skin Plans Formal India Launch in First Half of 2027, Shifts to East-West Operating Model

PROVO, Utah - November 5, 2026

Nu Skin Enterprises, on its third-quarter earnings call November 5, said it is preparing for a formal launch in India in the first half of 2027 and is reorganizing around an East-West operating model that will make greater use of manufacturing hubs in the United States and China.

The Provo, Utah-based company had already reported third-quarter revenue of $311.0 million, down 14.6 percent, and a loss of $0.02 per share, or adjusted earnings of $0.10 per share, as customer and affiliate counts continued to fall. President and chief executive officer Ryan Napierski used the call to walk through four strategic priorities: advancing the company's integrated anti-aging platform, strengthening its sales channel, preparing for the India launch, and improving the operating model.

Napierski said India "represents an attractive long-term market opportunity supported by its large consumer population, growing interest in health and wellness, and an expanding entrepreneurial economy." The company has been in a pre-marketing period there and is now refining the operational, product and commercial work needed for "a successful and scalable full market launch," which he said it is approaching with a long-term view. He did not give a more specific opening date, a sales target, or the size of the pre-marketing effort.

On the operating-model change, Napierski said Chief Operating Officer Chayce Clark is leading a companywide realignment around an East-West structure so each region can build its own go-to-market plans, including incentive roadmaps, product introductions and promotions aimed at improving customer and affiliate acquisition and retention. Manufacturing is to be shifted closer to customers, with U.S. hubs serving Western markets and China serving Eastern markets, a move he said is expected to improve gross margin, speed to market and fixed-cost efficiency over time.

Interim chief financial officer Chelsea Lantz said the East-West model had been announced in the prior quarter and that the company still expects about $5 million of remaining cash organizational transition costs in the fourth quarter, which are excluded from adjusted earnings guidance. Those transition costs were also noted in the company's earnings release.

Napierski said overall customer and sales metrics remain under pressure and that the company is putting more weight on leadership training and on compensation and incentive changes that reward customer and affiliate acquisition, rather than short-term promotions. Nu Skin ended the quarter with 609,469 customers, down 18 percent, and 116,449 paid affiliates, down 10 percent. It forecast fourth-quarter revenue of $310 million to $340 million and said it anticipates sequential growth as it pushes holiday engagement.

Nu Skin markets personal care, nutrition and anti-aging products through an affiliate channel in nearly 50 markets and owns the Rhyz ecosystem of manufacturing and related businesses.