Overview, company details, product information, news, events, rankings and Rep listings for Nu Skin Enterprises.
Nu Skin is a global beauty, wellness, and personal-care direct-selling company founded in 1984 by Blake Roney, Sandie Tillotson, and Steve Lund. The company began with 13 personal-care products and later expanded into skincare, cosmetics, beauty devices, personal care, haircare, oral care, weight management, nutritional supplements, wellness products, and the Pharmanex nutritional line. Nu Skin Enterprises is publicly traded on the New York Stock Exchange under the symbol NUS.
Nu Skin operates through independent Brand Affiliates who promote products through personal networks, customer relationships, online selling, and social commerce. The company's Velocity compensation plan includes retail profit, retailing bonuses, sharing bonuses, building bonuses, leading bonuses, and rank-based incentives tied to customer sales and team activity. Current compensation materials describe sharing bonuses generally ranging from 5% to 15%, building bonuses that can reach 40% on qualifying group product sales, and leading bonuses of up to 5% on team commissionable sales value.
Nu Skin remains active through NuSkin.com and operates internationally in the beauty and wellness direct-selling market. In 2025, Nu Skin Enterprises reported annual revenue of $1.49 billion. Its U.S. compensation disclosure reported average monthly sales compensation of $178.75 for Active Brand Affiliates, while Brand Affiliates who earned a payment averaged $670.04 per month. An average of 26.67% of U.S. Active Brand Affiliates earned a sales compensation payment each month, before expenses.
Nu Skin has also faced regulatory and legal scrutiny. In 1997, the FTC announced a $1.5 million settlement involving alleged unsubstantiated fat-loss and muscle-building claims for certain nutritional supplements. In 2016, the SEC ordered Nu Skin to pay $765,688 in disgorgement, interest, and civil penalties in an FCPA-related matter connected to Nu Skin China. That same year, a federal court approved a $47 million settlement of shareholder claims involving allegations about Nu Skin's China operations; the settlement resolved the claims without a trial finding against the company.
Steven J. Lund, CEO
Blake Roney, Chairman
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Nu Skin Enterprises has wound down BeautyBio, the skincare and beauty-device brand it acquired for 75 million dollars in 2023, according to reporting confirmed with the brand founder and mirrored by the BeautyBio public website message directing shoppers to Amazon.
Nu Skin earlier disclosed that it decided in the first quarter of 2026 to wind down the separate BeautyBio business, record...
Nu Skin Enterprises said Justin Keisel, executive vice president and president of global sales, began a medical leave of absence effective August 17, 2026.
Chayce Clark, executive vice president, chief operating officer and chief legal officer, will lead Keisel's organization during his time away. The company said it wishes Keisel and his family well as he focuses on his health.
PROVO, Utah -- August 10, 2026
Nu Skin Enterprises reported second-quarter 2026 revenue of 320.1 million dollars, down 17.1% from 386.1 million dollars a year earlier, including about 4.0 million dollars, or 1.0%, of foreign-currency headwinds.
Earnings per share were a loss of 5.14 dollars, or 0.20 dollars excluding non-cash impairment and non-cash tax charges, compared with 0....
Nu Skin president Ryan Napierski has been appointed chairman of the Advocacy Committee of the World Federation of Direct Selling Associations. He will lead advocacy toward outside stakeholders and will hold the chair for three years, through October 2023.
Tamuna Gabilaia, executive director and chief operating officer of the federation, said the committee works on reputation, outreach, ...
Nu Skin Enterprises estimated third-quarter 2020 revenue of 700 million to 703 million dollars, far above its previous guidance of 605 million to 635 million dollars. The Provo, Utah company, traded on the New York Stock Exchange as NUS, released the preliminary figure on October 1, 2020, and said full results and an updated 2020 outlook would come after the market close on November 4.
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