Oriflame USA
September 28, 2026
NEW DELHI, India -- September 28, 2026
Oriflame said it is targeting India to become its largest market globally by 2030, with the country expected to contribute about one in every four euros of global revenue, up from roughly one in every ten euros today.
The company plans to add about 1 million new Beauty Entrepreneurs in India by 2030 and to expand beyond its current footprint of leaders in 517 towns and cities into the next 500 towns and cities, with emphasis on Tier 2 and Tier 3 locations. CEO and President Kenneth Benaim Campbell said India is becoming increasingly important to Oriflames global ambition after more than 30 years in the market.
Oriflame said it is strengthening manufacturing in India through partnerships such as Akums and is exploring opportunities to scale local production that could also serve select international markets. Chief Commercial Officer Orkun Gul said the focus is combining personal recommendation with stronger digital experiences and commercial capabilities.