Company Profile

Oriflame USA Review and Profile

Overview, company details, product information, news, events, rankings and Consultant listings for Oriflame USA.

Oriflame USA Overview

Address P.O. box 977
Waxhaw NC 28173

Phone 704 843 3102

Fax 704 843 3792

Npros last verified this profile on Wednesday, July 1, 2026.

Oriflame was founded in Stockholm, Sweden, in 1967 by brothers Jonas and Robert af Jochnick and their friend Bengt Hellsten. The company built its business around Swedish-inspired beauty products sold through independent representatives, later described as Beauty Consultants, Beauty Entrepreneurs, and Members.

Oriflame remains active as a large international social-selling company. Its current product categories include skin care, wellness, fragrance, color cosmetics, personal care, hair care, and beauty/fashion accessories. In 2025, Oriflame reported sales in more than 60 countries, more than 1.5 million Beauty Entrepreneurs and Members, and annual sales of â'¬560.9 million, down 7% from â'¬604.2 million in 2024.

The company still uses a network-marketing/social-selling model. Its products are marketed through Beauty Entrepreneurs using online ordering, mobile tools, sharing apps, referral technology, training, and community-based selling. Oriflame's 2025 report described the company as continuing with its "Network Marketing business model" and said nearly all orders are now placed online.

Oriflame went private in 2019 after the af Jochnick family's Walnut Bidco offer and was delisted from Nasdaq Stockholm on July 17, 2019. The company later completed a major recapitalization in December 2025, including a strategic investment of â'¬71.5 million and a debt reduction of roughly â'¬500 million, while the af Jochnick family remained the main shareholder.

Oriflame USA Owners, Executives and Executive Consultants

Adolf Jochnick

Find an Oriflame USA Consultant

Locate reps and Consultants interested in offering Oriflame USA products or working with you to build a business list on Npros.

Find Oriflame USA Prospects. Get Fresh Leads.

Put your information in front of prospects looking for home business opportunities.

Add an Instant CONSULTANT Listing

Oriflame USA Products and Product Reviews

Product Line: cosmetics, skincare

No product reviews are currently listed for Oriflame USA.

Oriflame USA News

Home Business News Archive

Oriflame Sales Drop 23% and Active Members Fall 26% as Company Flags Going-Concern Doubt and Need for New Funding

SCHAFFHAUSEN, Switzerland - October 23, 2026

Oriflame's sales fell by nearly a quarter in the third quarter and its active community of consultants and customers shrank by more than a quarter, and the Swedish-founded beauty company warned in its latest interim report that it expects to need additional funding that has not yet been committed, a situation it said may cast significant doub...

Oriflame Targets India as Largest Global Market by 2030

NEW DELHI, India -- September 28, 2026

Oriflame said it is targeting India to become its largest market globally by 2030, with the country expected to contribute about one in every four euros of global revenue, up from roughly one in every ten euros today.

The company plans to add about 1 million new Beauty Entrepreneurs in India by 2030 and to expand beyond its current footprin...

Oriflame Second Quarter Sales Fall 13 Percent to 115.8 Million Euros

STOCKHOLM, Sweden -- July 22, 2026

Oriflame said second-quarter euro sales fell 13% to 115.8 million euros from 132.9 million euros a year earlier, matching a 13% decline in local currencies, as Latin America grew 6% while Turkiye and Africa, Europe and CIS, and Asia all posted double-digit declines.

Adjusted EBITDA was a loss of 4.7 million euros, compared with a profit of 1.9 ...

Oriflame 2025 Sales Fall 7 Percent to 561 Million Euros After Recapitalization

LONDON, United Kingdom -- May 29, 2026

Oriflame published its 2025 annual report, saying sales fell to 561 million euros from 604 million euros a year earlier, a 7% decline, amid macroeconomic pressure, adverse foreign exchange and lower activity.

Adjusted EBITDA fell to 5.1 million euros from 23.3 million euros, for a 0.9% margin versus 3.9% in 2024. Gross margin declined on lo...

Oriflame Appoints Orkun Gul as Chief Commercial Officer

Oriflame has appointed Orkun Gul as chief commercial officer and a member of its Global Leadership Team, according to an April 2026 company announcement reported by industry outlets.

Gul brings more than 20 years of experience across consumer goods and direct selling, including senior leadership roles at Avon spanning Europe, the Middle East, Africa and Asia-Pacific, and earlier work at...

Oriflame USA Events and Meetings

No Oriflame USA events are currently listed in the Work from Home Business calendar.

Add a Free Oriflame USA Event Listing

Npros Business Certification

When we review a company, look for the Npros Business Certification. We add our certification only to companies we review that meet stringent criteria for reliability, experienced management, quality products, and what we believe to be a credible business model with a high probability of success for the company and company reps, distributors or associates.