Overview, company details, product information, news, events, rankings and Consultant listings for Oriflame USA.
Oriflame was founded in Stockholm, Sweden, in 1967 by brothers Jonas and Robert af Jochnick and their friend Bengt Hellsten. The company built its business around Swedish-inspired beauty products sold through independent representatives, later described as Beauty Consultants, Beauty Entrepreneurs, and Members.
Oriflame remains active as a large international social-selling company. Its current product categories include skin care, wellness, fragrance, color cosmetics, personal care, hair care, and beauty/fashion accessories. In 2025, Oriflame reported sales in more than 60 countries, more than 1.5 million Beauty Entrepreneurs and Members, and annual sales of â'¬560.9 million, down 7% from â'¬604.2 million in 2024.
The company still uses a network-marketing/social-selling model. Its products are marketed through Beauty Entrepreneurs using online ordering, mobile tools, sharing apps, referral technology, training, and community-based selling. Oriflame's 2025 report described the company as continuing with its "Network Marketing business model" and said nearly all orders are now placed online.
Oriflame went private in 2019 after the af Jochnick family's Walnut Bidco offer and was delisted from Nasdaq Stockholm on July 17, 2019. The company later completed a major recapitalization in December 2025, including a strategic investment of â'¬71.5 million and a debt reduction of roughly â'¬500 million, while the af Jochnick family remained the main shareholder.
Adolf Jochnick
Locate reps and Consultants interested in offering Oriflame USA products or working with you to build a business list on Npros.
Put your information in front of prospects looking for home business opportunities.
Add an Instant CONSULTANT ListingProduct Line: cosmetics, skincare
No product reviews are currently listed for Oriflame USA.
NEW DELHI, India -- September 28, 2026
Oriflame said it is targeting India to become its largest market globally by 2030, with the country expected to contribute about one in every four euros of global revenue, up from roughly one in every ten euros today.
The company plans to add about 1 million new Beauty Entrepreneurs in India by 2030 and to expand beyond its current footprin...
STOCKHOLM, Sweden -- July 22, 2026
Oriflame said second-quarter euro sales fell 13% to 115.8 million euros from 132.9 million euros a year earlier, matching a 13% decline in local currencies, as Latin America grew 6% while Turkiye and Africa, Europe and CIS, and Asia all posted double-digit declines.
Adjusted EBITDA was a loss of 4.7 million euros, compared with a profit of 1.9 ...
LONDON, United Kingdom -- May 29, 2026
Oriflame published its 2025 annual report, saying sales fell to 561 million euros from 604 million euros a year earlier, a 7% decline, amid macroeconomic pressure, adverse foreign exchange and lower activity.
Adjusted EBITDA fell to 5.1 million euros from 23.3 million euros, for a 0.9% margin versus 3.9% in 2024. Gross margin declined on lo...
Oriflame has appointed Orkun Gul as chief commercial officer and a member of its Global Leadership Team, according to an April 2026 company announcement reported by industry outlets.
Gul brings more than 20 years of experience across consumer goods and direct selling, including senior leadership roles at Avon spanning Europe, the Middle East, Africa and Asia-Pacific, and earlier work at...
Oriflame said third quarter euro sales fell 21 percent to 221.4 million euros, from 280.8 million euros a year earlier. Sales in local currencies fell 22 percent. Unit sales dropped 24 percent, only partly offset by a 2 percent price and mix gain. The average number of members fell, and the company ended September with about 2.25 million members, down from about 2.77 million a year earlier.
...No Oriflame USA events are currently listed in the Work from Home Business calendar.
When we review a company, look for the Npros Business Certification. We add our certification only to companies we review that meet stringent criteria for reliability, experienced management, quality products, and what we believe to be a credible business model with a high probability of success for the company and company reps, distributors or associates.
Contact us for more information on having a home business certified by Npros.com.