Million Wishes in the News
From Crayola To Jockey, Increasing Numbers Of Established Brands Are Pitching Products In Home Settings
Source: Washington Post WASHINGTON -- Retailing's biggest names are throwing a party, and it's BYOW - bring your own wallet.
That's because it's a shopping party, better known in the industry by the more mundane name of direct selling and once the sole province of Tupperware and the Avon lady. But recently, established brands have rediscovered the concept as they search for ways to connect with busy, and often fickle customers. Crayola jumped into direct selling two years ago with a division called Big Yellow Box. Jockey's Person to Person launched last year. And in March, the Jones Apparel Group, which owns Nine West and Barneys New York, started Million Wishes to sell fashion accessories at home-shopping parties. All of these companies have recruited teams of representatives, a la Tupperware and Avon, to push products in home settings.
"A growing number of companies recognize the benefits associated with direct selling - low overhead, robust cash flow, a highly motivated workforce and loyal customers, among others - and are diving into the direct-selling market," said Neil Offen, president of the Direct Selling Association.
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Million Wishes in the News
Million Wishes received mention in this article in the Nashua Telegraph.Million Wishes is a direct-selling division of the Jones Apparel Group, which owns Jones New York, Nine West and Anne Klein. Million Wishes was launched in spring to direct-sell jewelry and accessories.... Read More...Million Wishes in the News
Joining The PartyFrom Crayola To Jockey, Increasing Numbers Of Established Brands Are Pitching Products In Home SettingsSource: Washington Post WASHINGTON -- Retailing's biggest names are throwing a party, and it's BYOW - bring your own wallet.That's because it's a shopping party, better k... Read More...Million Wishes Promotes Financial Freedom
WHITE PLAINS, N.Y., April 19 /PRNewswire/ -- What do women enjoy most when they get together? Catching up with friends? Shopping and sharing fashion "finds"? Just having fun? The answer, of course, is all of the above and now there's a new party in town that combines all of these passions and more. ... Read More...Million Wishes Press Release
(NYSE: JNY) announced today a direct selling initiative called Million Wishes that will bring accessories into a home selling environment. Million Wishes is a nationwide party plan program that provides significant sales opportunity. Million Wishes will bring the latest accessory trends directly to ... Read More...
