The Reader's Digest Association Inc. has a party planning business that is making its debut. With 5,000 consultants, Taste of Home Entertaining has more than 8,000 events scheduled for this summer, the Chappaqua-based magazine publisher announced. The business was conceived by its president and chief executive officer, Bill Shaw, and his wife, both of whom have extensive backgrounds in party planning. Bill Shaw previously developed the business model behind the direct-selling company Southern Living at Home. RDA acquired Reiman Publishing and their flagship magazine, Taste of Home, in 2002.
Taste of Home Entertaining Events
Home business, direct sales and network marketing news from Npros.
Related news
-
Taste of Home Entertaining SOLD
The Reader's Digest Association Inc., said that it has sold the stock of Taste of Home Entertaining Inc. of Brookfield to a group of private investors led by Eric Schrier, forme...
-
Taste of Home Entertaining Parent Co Get New President
Lisa Sharples, a Seattle-based online marketer and entrepreneur, has been named President of Allrecipes.com, the leading American online community for home cooks. The appointmen...
-
Taste of Home Entertaining Parent Co Announces Revenues
Reader's Digest Association Announces Higher 2Q Fiscal 2007 Revenues, Operating Profits, EPS and Cash Flow Versus Fiscal 2006 PLEASANTVILLE, N.Y., Jan. 25 /PRNewswire-FirstCall/...
-
Taste of Home Entertaining Parent Company Sold
Reader's Digest sells to Ripplewood A U.S. investor group led by Ripplewood Holdings LLC will buy Reader's Digest Association Inc. for $2.4 billion, including the assumption of ...
-
Taste of home entertaining in the news
...Silke, a stay-at-home mom, was looking for something to get her out of the house. When her friend told her about Taste of Home Entertaining, she found a way to bake her cake,...