Turns out, there is no connection. Owner Paul Bardwell, who used to be in the mortgage business, says that when he was searching for Web domain names, ShopWorld.com was already taken. So he decided to take the ShopWurld.com name. Bardwell, like many others in the region, was an investor in Wurld Media. But he says there is "100 percent" no relationship between the two companies.
ShopWurld in the Times Union
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