Herbalife to Continue as Official Nutrition Advisor to AYSO
"We are extremely proud of the continuing relationship we have with AYSO and what we are doing together to highlight and educate children about the importance of a healthy, active life," said Ibi Fleming, Herbalife senior vice president and managing director, North America region.
"The relationship with Herbalife has been a key part of our strategy in helping children and their parents understand the importance of healthy choices. We're excited to be able to build on all that we have achieved with Herbalife," said Lynn Berling-Manuel, AYSO Chief Marketing Officer.
AYSO was started in Los Angeles in 1964 with nine teams. Today, the organization has more than 50,000 teams and over 500,000 players across the U.S. Their mission is based upon its six philosophies: Everyone PlaysŪ, Balanced Teams, Open Registration, Positive Coaching, Good Sportsmanship and Player Development.This agreement is part of Herbalife's broader sponsorship program aimed at promoting healthy and active lifestyles. AYSO joins more than 100 other Herbalife-sponsored athletes, teams and events, such as the LA Galaxy soccer team and Herbalife Triathlon Los Angeles.
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