South Hill Designs Leads In Growth By Using Technology
Two independent websites that track public interest in MLM and party plan companies have ranked South Hill Designs in first place over the past six months, with an increase during this period of more than 1,000%.
CEO Brian Palmer attributes the company's rapid growth to its commitment to innovation and the strategic use of technology. Palmer said: "COO Joe Ochoa and I both come from technology backgrounds and we are using this experience to streamline every aspect of South Hill's operations."
A key focus has been the use of advanced software to manage the supply chain, ensuring that customers are not troubled by major product shortages or waiting times.
The same philosophy has been applied to outward-facing functions. For example, the company recently launched an online tool called "Start a Social". This enables independent distributors (known as "Artists") to quickly set up each new South Hill Designs social event. All the transactions for the social are logged online, which saves time managing inventory and bookkeeping. A significant feature is the ability of the hostess to access the system with her own password and calculate all the free gifts and rewards she has earned.
"Within days of launching 'Start a Social', our Artists have reported how flawlessly the system works," Ochoa said. "They find that hostesses are motivated by the ease of seeing their rewards the moment the social is over."
Another innovation from South Hill Designs is the introduction of weekly commission payments. In the party-plan industry at large, it can take a month or more to pay distributors following a home event. By leveraging their innovative technology platform, South Hill Designs can instantly load money onto the Artist's own company-branded debit card.
Director of Sales, Amy Faircloth said: "We want our Artists to experience a direct connection between their efforts and their rewards. So rapid payment of commissions is a must. With weekly payments we can show our Artists how much we appreciate their commitment. "
The company's innovations have caught the attention of Mike Sheffield, founder and CEO of the Sheffield Group, which is recognized as the leading consulting organization in the direct sales industry. "In this business, you want your distributors to spend as much time as possible face-to-face with their customers - and as little time as necessary doing paperwork or struggling with inventory. Technology can achieve that, but only with robust and easy-to-use systems. South Hill Designs is a model case study. I've rarely seen the application of technology deliver such immediate results in growing distributors, customers and sales."
Sheffield added: "Other players in the industry should look at South Hill Designs and learn."
Related News
-
South Hill Designs Unveils New Suite of Online Marketing Tools
Scottsdale, Arizona, 15 May 2014 -- South Hill, the Scottsdale based jewelry company, has revealed a new suite of online tools inspired by feedback from Artists, Hostesses, and customers. South Hill's line of personalized lockets is marketed through home parties known as "Socials." Customers select ... Read More...South Hill Proves Spectacular Growth Is Still Possible
January 06, 2014 -- South Hill, the home-party company known for personalized jewelry, has ended 2013 with 5,600% year over year growth. The company has also achieved 3,650% monthly growth in new Artists (independent distributors).CEO Brian Palmer says: "In today's economy many companies are stru... Read More...South Hill Designs Announces Official Launch in Canada
October 15, 2013 -- South Hill Designs is coming to Canada. South Hill markets personalized jewelry through home parties known as "socials". Since its official launch in February 2013, South Hill Designs has been growing faster than any comparable organization, with new independent distributors, ... Read More...South Hill Designs Partners with Make-A-Wish
Scottsdale, Arizona -- September 25, 2013 - South Hill Designs announced an exciting new program to support Make-A-Wish® Arizona and Canada. The company has designed a unique set of products entirely devoted to this initiative. All proceeds from the sale of these new products will go to support the ... Read More...
