Beneve
July 24, 2026
Beneve, the Daytona Beach, Florida-based wellness direct selling company, generated $34.5 million in sales in its third year, up from $18.4 million in its second year and $3 million in its first, according to a company profile published in late July 2026. The company now has more than 10,000 Independent Influencers across the United States and nearly 160,000 customers.
Beneve was launched in May 2023 by founder and CEO Judy Willodson, a field leader in direct selling since the late 1990s, and co-founder and president Ken Eggleston, a longtime direct selling distributor and compensation plan consultant. Willodson funded the launch herself without outside investors and later absorbed her own investment, and the company says it operates debt free, owns its warehouse and runs its own IT department, which recently launched a fitness app.
Eggleston said the company designed its model so that 65 percent of revenue is paid to the field while corporate operates on 35 percent. Willodson is not compensated from the corporate side; she is paid as the company's master distributor under the same compensation plan as other Influencers. The company also offers an Influencer Bill of Rights, a written set of protections for its sellers.
Willodson has set a goal of $100 million in annual sales within five years of launch and said she expects Beneve to eventually become a billion-dollar-a-year company. New products, including items for pets, are planned.