Since XtremeHealth Formulas' inception, Don has been integral in the company’s development. From the creation of product design to the development of Flash presentations and more, his talents are evident. The overall operation of the company has been his primary responsibility since its beginnings and remains as we continue to grow. His broad base of business experience and technical savvy make Don a vital asset to the XtremeHealth Formulas corporate team.

Having always been an athlete and very active, Keith was frustrated to see his weight gradually climb to over 240 lbs. In 1991, he discovered an ephedra-based product that helped him lose weight. With this product, he was able to bring his weight down as well as sustain the high energy level he needed to keep up his busy schedule. However, after his personal physician warned him about the serious health risks associated with ephedra, he began the search for an ephedra-free product that would give him the same results. This proved to be a difficult task. After trying more than 30 of the largest nationally known ephedra-free products on the market that promised results and finding that none of them lived up to those promises, Keith became determined to be the first to develop and market a product that actually worked. He saw a great opportunity, anticipating the need that literally millions of people who were regular ephedra users would have with their products eventually being removed from shelves. In his pursuit, he met a manufacturer who had also anticipated the coming need for a non-ephedra product that truly worked. This manufacturer had developed a product that he claimed would in fact be effective in suppressing appetite, boosting metabolism, and increasing energy and stamina - all through a non-ephedra, all-natural approach that was safe and effective. Keith tried the formula himself and discovered it actually worked! Together, they have worked to enhance and fine-tune the product to what it is today, Slimline Plus™.

In 1986 he was named President of Essex Financial Services. After selling the firm to Integrated Resources, Phil and his wife Mary retired to Florida. He was lured from retirement to join Innovative Technologies International as Executive Vice President and COO, later joined Technology Research Corporation as head of the Consumer Products Division and in 2000 moved to California as President of BigCo-op, Inc. In 2003 Phil returned to Florida for what he thought was retirement, but the XtremeHealth opportunity was too exceptional to ignore so he has returned to California to join our team.