LegalShield
March 12, 2021
LegalShield said paid memberships reached a record in 2020, with more than 1.8 million subscriptions for legal help, identity protection, and privacy management.
Requests for legal services rose 7.5 percent from the prior year. Identity consultations rose 32 percent. The company said it was the largest single-year volume of service requests since 2012.
Chief executive Jeff Bell said landlord and tenant issues, employment, family law, estate planning, and cybercrime moved to the front of member demand during the pandemic, and that mobile apps let the company resolve matters with record member satisfaction.
Three of four main sales channels grew. Direct-to-consumer online sales rose 70 percent. Network sales through independent associates rose 30 percent. Private-label distribution rose 10 percent. Voluntary employee benefits fell 20 percent, which the company tied to business closures.