Market America Taps Pop Culture

Market America , which sells and distributes such diverse items as T-shirts and DNA screening kits, is ready to make a mark on pop culture. The Greensboro-based company is teaming up with a famous fashion star and creating a one-stop Web page offering news and information about music and products from music stars.

By doing so, Market America wants to grow beyond its image as a cosmetics and vitamin supplements company. In the process, it hopes to combine the draw of celebrities with Market America's product sales system, which uses a combination of the Internet and individual sales representatives around the world. It began Sunday , when the glamorous world of hip-hop fashion met Market America in an episode of Style Network 's "Kimora: Life in the Fab Lane."