Nu Skin First Quarter Revenue Falls 12.7 Percent; Mavely Gain Lifts EPS as Debt Cut by 155 Million

PROVO, Utah, May 8, 2025 --

Nu Skin Enterprises reported first-quarter 2025 revenue of 364.5 million dollars, down 12.7 percent from 417.3 million dollars a year earlier, including a negative currency impact of about 3 percent. Earnings were 2.14 dollars per share, boosted by a 176.2 million dollar gain on the sale of the Mavely affiliate platform, or 0.23 dollars per share excluding the gain and other items, including a 25.1 million dollar impairment and a 28.1 million dollar unrealized investment loss.

Customers fell 11 percent to 776,712, paid affiliates fell 15 percent to 131,518 and sales leaders fell 20 percent to 31,036. The company reduced debt by 155 million dollars during the quarter, bringing it to its lowest level in more than a decade.

Nu Skin forecast second-quarter revenue of 355 million to 390 million dollars and earnings of 0.20 to 0.30 dollars per share. For 2025 it expects revenue of 1.48 billion to 1.62 billion dollars and earnings of 2.80 to 3.20 dollars per share, or 0.90 to 1.30 dollars excluding the Mavely gain and other items. The company said it plans a pre-opening in India in the fourth quarter ahead of a full launch in mid-2026. Ryan Napierski is president and chief executive.