Nu Skin Fourth-Quarter Revenue Falls 16.9 Percent; Company Guides to Lower 2026 Sales

PROVO, Utah -- February 12, 2026

Nu Skin Enterprises reported fourth-quarter 2025 revenue of 370.3 million dollars, down 16.9 percent from a year earlier, or 10.4 percent excluding Mavely, the affiliate marketing business it sold earlier in 2025. Earnings were 0.29 dollars per share, compared with a loss of 0.73 dollars per share a year earlier. Customers fell 10 percent to 748,796, paid affiliates fell 11 percent to 129,311 and sales leaders declined 19 percent to 30,045.

For the full year, revenue fell 14.3 percent to 1.49 billion dollars, while earnings rose to 3.18 dollars per share. The company said more than 20,000 of its Prysm iO intelligent wellness devices have been placed with sales leaders, generating more than 700,000 scans, with a broader consumer launch planned for the second half of 2026, when it also plans a full opening of its business in India.

Nu Skin forecast 2026 revenue of 1.35 billion to 1.50 billion dollars and earnings of 0.80 to 1.20 dollars per share, and first-quarter revenue of 320 million to 340 million dollars. "We are pleased to achieve fourth quarter results within our guidance range for both revenue and earnings per share," said President and Chief Executive Ryan Napierski, adding that the company aims to return to year-over-year growth by the end of 2026.