Nu Skin Fourth Quarter Revenue Falls 9 Percent; Guides 2025 Revenue Down as Much as 15 Percent

PROVO, Utah, February 13, 2025 --

Nu Skin Enterprises reported fourth-quarter 2024 revenue of 445.6 million dollars, down 8.8 percent from 488.6 million dollars a year earlier, including a 4.1 percent currency hit, though above company guidance. It posted a loss of 0.73 dollars per share, or earnings of 0.38 dollars excluding restructuring and other charges. Customers fell 15 percent to 831,972, and sales leaders fell 16 percent to 36,912, while Rhyz revenue rose 27.7 percent to 83.1 million dollars.

Full-year revenue declined 12 percent to 1.73 billion dollars. President and Chief Executive Ryan Napierski said the company had materially completed its restructuring plan but expects continued economic challenges and weak consumer sentiment, particularly in Greater China and South Korea.

For 2025, Nu Skin forecast revenue of 1.48 billion to 1.62 billion dollars, a decline of 6 to 15 percent, and reported EPS of 3.45 to 3.85 dollars, or 0.90 to 1.30 dollars excluding the gain on the Mavely sale. It guided first-quarter revenue to 345 million to 365 million dollars, down 13 to 17 percent.