Nu Skin Second Quarter Revenue Falls 12.1 Percent; Sales Leaders Drop 23 Percent as India Launch Planned for 2026

PROVO, Utah -- August 7, 2025

Nu Skin Enterprises reported second-quarter 2025 revenue of 386.1 million dollars, down 12.1 percent from 439.1 million dollars a year earlier but at the high end of its guidance. Earnings were 0.43 dollars per share, compared with a loss of 2.38 dollars per share a year earlier that included impairment and other charges. The operating margin was 8.0 percent.

Customers fell 14 percent to 771,407, paid affiliates fell 16 percent to 130,799 and sales leaders fell 23 percent to 29,593. Revenue in the company's Rhyz manufacturing segment rose 17 percent, and Latin America revenue more than doubled. President and Chief Executive Ryan Napierski said the company plans market pre-opening activities in India in the fourth quarter ahead of a formal launch expected in mid-2026, and a limited preview of its Prysm iO wellness device in mid-fourth quarter.

Chief Financial Officer James Thomas said Nu Skin reached a positive net cash position for the first time in more than four years. The company narrowed its 2025 revenue forecast to 1.48 billion to 1.55 billion dollars and raised its earnings outlook to 3.05 to 3.25 dollars per share, including the gain on its sale of Mavely. It projected third-quarter revenue of 360 million to 390 million dollars.